Marketing Campaign Lead

1 day ago

Brisbane, Queensland, Australia beBeeCampaign Full time $80,000 - $150,000

We are seeking a dynamic professional to lead multi-channel campaigns that captivate, convert and retain customers across global markets.

This pivotal role involves designing and delivering lifecycle strategies, owning key initiatives like customer engagement e-newsletters, website content and blogs, and shaping the voice of our brand across our global channels.

You will be at the heart of our brand strategy – driving awareness, engagement and retention while shaping customer experiences that matter.

Key Responsibilities:

  • Lead end-to-end campaigns from concept to execution, across multiple platforms.
  • Craft automated and trigger-based communications for every stage of the customer journey.
  • Design and deliver our global strategy to drive positive brand reputation across review channels.
  • Collaborate with internal teams and external partners to deliver creative, compliant and brand-aligned campaigns.
  • Report on campaign performance, make data-led decisions and optimize activity to hit KPIs and demonstrate ROI.


Your Skills and Experience:

  • 3+ years experience in a similar marketing role and relevant tertiary qualifications.
  • Proven track record in leading, planning and optimising integrated campaigns.
  • Hands-on experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud, HubSpot or other.
  • Advanced skills in analysing campaign performance and customer behaviour using tools such as Power BI, Google Analytics and Looker Studio.
  • Commercial acumen with experience managing budgets to deliver measurable results.
  • Robust agency briefing and management skills, including hands-on experience in content creation, editing and familiarity with reporting analytics and social media.
  • An ability to work on big strategy plans as well as day-to-day tasks.
  • Strong copywriting and copy-editing skills.
  • Exceptional written and spoken communicator with the ability to prepare performance reports and marketing communications.
  • Experience with Canva or similar creative tool.


About Our Culture:

We provide a welcoming environment where our people can bring their authentic selves to work each day. We value diversity of culture, ethnicity, race, gender identity, nationality, age, colour, religion, disability, sexual orientation and beliefs because diverse perspectives make for better decision-making, enhanced problem-solving and brilliantly creative teams.


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