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Senior Lead, Business Growth Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $150,000 - $310,000

Job Title:

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  • Senior Lead Business Marketing
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Job Summary:

">Business Marketing Senior Lead Job Description">

Reddit is a community-driven platform that fosters authentic conversations and connections. Our Business Marketing team plays a crucial role in bridging the gap between global communities and businesses of all sizes.

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As a Senior Lead Business Marketing professional, you will be responsible for spearheading Reddit's marketing strategy and execution across Australia and New Zealand. You will operate as an independent contributor, responsible for customer and industry marketing in Australia, while partnering closely with sales leaders to build Reddit's presence, deepen relationships with agencies, and accelerate advertiser adoption across the region.

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You will report into the Head of International Business Marketing based out of London and be responsible for creating and executing a full-funnel marketing strategy that educates and inspires agencies and advertisers, drives commercial opportunities, and positions Reddit as a top-tier strategic partner with customers and industry alike.

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This role requires you to be based out of our Sydney office and covers both Australia and New Zealand. You will collaborate closely across time zones with the Global Business Marketing organization spanning the US.

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Key Responsibilities:

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  2. Develop and execute a country-level marketing strategy that positions Reddit as a top-tier partner for both agencies and advertisers.">
  3. Build an integrated annual plan that drives awareness, adoption, and share of wallet across the ANZ market, shaping perceptions, influencing decision-makers, and unlocking sustainable revenue growth across enterprise customer segments.">
  4. Drive audience engagement by building peer-to-peer relationships with marketing leads across agencies, increasing awareness externally across their teams.">
  5. Educate agencies and advertisers through an education at scale EAS program, driving awareness and consideration of Reddit for Business, and greater share of wallet for media spend.">
  6. Create a calendar of events that are key moments for agencies and leverage peer-to-peer and sales relationships to ensure Reddit is present across priority events.">
  7. Design and deliver high-impact customer engagement experiences at key Australian and APAC industry events to elevate Reddit's profile, strengthen relationships with agencies and advertisers, and nurture long-term partnerships.">
  8. Develop and build a decision maker engagement DME program designed for hold-cos, helping us deepen our relationships with senior decision-makers outside of just social teams.">
  9. Partner with sales to identify and track your annual budget needs, spend, and impact measurement for your markets.">
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Required Qualifications:

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  • Extensive marketing leadership experience (8+ years) in senior B2B marketing roles within the tech, media, or advertising industries, with a proven ability to lead strategic marketing efforts at scale.">
  • Deep knowledge of the ANZ market, including strong understanding of the Australian and New Zealand advertising landscape, agencies, holding companies, and enterprise advertisers.">
  • Strategic and commercial impact, demonstrated success in building and executing regional marketing strategies that drive measurable business growth, market penetration, and advertiser adoption.">
  • Tech platform expertise, proficiency in digital advertising and tech platform business models, with a track record of developing campaigns that resonate with both agencies and advertisers.">
  • Adaptive leadership, thriving in high-growth, fast-paced environments, able to balance strategic leadership with hands-on execution when needed.">
  • Relationship builder, exceptional stakeholder management skills, with the ability to influence senior decision-makers, foster cross-functional collaboration, and build long-term partnerships.">
  • Compelling communicator, strong storytelling and narrative development capabilities, adept at crafting thought leadership and go-to-market messaging tailored to the ANZ region.">
  • Global connector, comfortable working as part of a global team spanning multiple time zones, ensuring alignment while championing local market needs.">
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Benefits:

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  • Private medical benefits">
  • Superannuation">
  • Family planning support">
  • Mental health & coaching benefits">
  • Flexible vacation & Reddit global days off">
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