Marketing and Communications Specialist

7 days ago

Brisbane, Queensland, Australia Vicinity Centres Full time
About the Role

The Marketing and Communications Specialist will be responsible for the effective tactical execution of key marketing activity and campaigns to deliver the marketing objectives for the centre and to drive the best customer experience for the centre's community.

The successful candidate will support the Regional Brand & Marketing Manager and National Marketing more broadly in the development of marketing strategies and the tactical amplification of the Centre's Marketing plan which will be aligned to the Vision Strategy and Action Plan (VSA's). In addition, in conjunction with the Regional Brand & Marketing Manager the Marketing and Communications Specialist will generate local tactical activity creative briefs with local requirements to be aligned with VSA pillars and national toolkits.

Key Responsibilities
  • Marketing and Communications
    • Strong understanding of retailer businesses and engagement, ensuring regular and meaningful communication and reporting with our retail partners at all times.
    • Whilst brand-led and nationally supported, understanding of the local competitive landscape and key customer insights to ensure a level of customisation of the Centre marketing plan to drive local community engagement, activations and partnerships.
  • Event and Campaign Management
    • Event, campaign and activation install, dismantle, risk assessments and day to day management during each event/campaign or activation.
  • Financial and Budgeting
    • Financial/budgeting duties will include raising purchase orders, processing invoices, monthly forecasting and the annual budgeting process.
  • Centre Operational Support
    • Centre operational support including and not limited to centre walks, duty management, customer service desk assistance, hoarding management, PA announcements, visual merchandising, new store support, warden training, maintaining the marketing storeroom, updating resolve and consumer complaints and onsite contractor support.
  • Administrative and Reporting
    • Administrative and reporting duties will include and are not limited to preparing reports and attending CAR Meeting's and state meeting's; Centre administrative support (from time to time) and the performance management of traffic, sales and campaign PIR's and compliance reporting.
Key Relationships
  • Regional Brand Experience Manager
  • Head of Brand Marketing and Experience
  • Regional Digital Marketing and Social Specialist
  • Marketing and Creative Services
  • Centre Management team including Centre Manager, Operations Manager, Administration Manager, Guest Experience staff, operations teams, Casual Mall Leasing and Vacant Shop Income teams.
  • Leasing Executives
  • Property Analysts
  • Legal Team
  • Governance Team
  • Risk Team
What We're Looking For

We are seeking an experienced marketing professional with competency in modern, results-driven marketing. The successful candidate will have a proven capability in delivering marketing events and activity targeted to meet marketing objectives, identified customer segments and sales categories, driven by a good understanding of the local competitive landscape and key customer insights.

This will require:

  • Event implementation and management skills
  • Proofreading and editing skills
  • Interpersonal and strong verbal and written communication skills
  • Customer service skills
  • Financial acumen and proven performance to drive value and commercial results.
  • Strong organisational, compliance and time management skills
  • Ability to work as a part of a team and develop/maintain strategic relationships
What Success Looks Like

We Imagine a Better Way

  • You are a competent and organised team member able to work independently and apply your marketing knowledge to enhance the Centre's marketing plan with tailored, localised activity and implement it with excellence.
  • You are a champion for and consistently role model Vicinity's values and behaviours.
  • You always adhere to Vicinity Marketing's Playbook and ensure compliance.

We Embrace Difference

  • You influence and support diversity, challenging assumptions to foster a capable flexible working environment.
  • You proactively seek out diverse views and adapt to the organisations needs to make better business decisions.
  • You incorporate your knowledge and understanding of the broader Vicinity community and adapt your communications to meet the needs of our customers.

We Always Collaborate

  • You effectively connect and engage with people and teams at the Centre and at a National level to drive real business results.
  • You drive the delivery of the Centre marketing plan in a seamless and confident manner through effective collaboration.
  • You proactively consult, engage and listen to all team members and make sound decisions in a transparent manner.

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