CRM Marketing Manager

7 days ago


South Yarra, Victoria, Australia Schnitz Full time

About Schnitz

Schnitz is a leading Australian food business that has been serving up golden-crumbed, pan-fried schnitzels since 2007. We've grown from a small family business into a nationwide franchise, but our passion and care for crafting each schnitzel remains unchanged.

Our Culture

We're a true team that feels like family, where everyone genuinely cares and celebrates wins together. We offer a real opportunity to build a fun and rewarding career you can truly own, with a great product and a story that counts.

The Role

We're seeking a CRM Marketing Manager to join our Support Office team. As a key member of our marketing team, you'll be responsible for analysing customer data to develop targeted marketing campaigns and strategies aimed at increasing customer retention and satisfaction.

Key Responsibilities

  • Plan and deliver a busy calendar of cross-channel customer marketing campaigns across In-App Messaging, Push, Email and SMS within our current marketing automation platforms.
  • Develop personalized, relevant and optimized messaging and communications, building an end-to-end journey of customer-led experiences.
  • Develop and execute on a robust optimization testing stream with continual testing and improvements to be managed within our marketing automation platforms, with the goal of proving incremental uplift in engagement and conversion.
  • Analyse the performance of campaigns in all channels and share learnings and actionable insights with the team & GM Marketing/Innovation.
  • Identify opportunities for increasing and maximizing our CRM platforms.
  • Manage the communication schedule based on contact rules cross-channel to maximize engagement and ROI.
  • Manage audience targeting, monitoring counts, campaign proofing, testing and launching within our marketing automation platforms.

Requirements

  • 3 years' experience in an CRM role preferably in a retail/QSR space.
  • Strong attention to detail and passion for creating great user experiences.
  • Someone technically savvy and strong at all aspects of campaign creation and management – ideally with experience in Martech platforms productively in a fast paced and agile environment.
  • Ability to identify new opportunities, quantify estimated business and consumer impact, shape ideas into actionable campaign plans through to implementation and post launch analysis.
  • Data and results led, experienced in creating testing strategies to increase and measure communication performance.
  • Creative and experimentation mindset – familiar and experienced in optimization testing processes, methodology and best practice.

What We Offer

We're committed to fostering an inclusive and respectful workplace environment, where everyone feels valued and empowered to succeed. We offer a range of benefits, including professional development opportunities, flexible working arrangements, and a fun and supportive team culture.



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