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Digital Marketing Strategist

2 months ago


South Yarra, Victoria, Australia Schnitz Full time
About Schnitz

Schnitz is a leading Australian food business that has been serving up golden-crumbed, pan-fried schnitzels since 2007. We're a proud family-owned business that has grown into a nationwide franchise, but our passion and care for crafting each schnitzel remains the same.

The Role

We're seeking a highly skilled Digital Marketing Manager to lead our digital marketing efforts and enhance brand awareness, drive traffic, and increase customer engagement. As a key member of our team, you'll develop and execute digital strategies across various channels, including SEO/SEM, email, social media, and display advertising.

Key Responsibilities
  • Develop initiatives to drive a seamless experience across our website, app, delivery partners, and stores.
  • Lead and manage a team of digital marketing professionals, both internal and external.
  • Develop and execute performance marketing strategies across various digital channels, including PPC, SEO, display advertising, paid social advertising, and managing agency relationships.
  • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
  • Identify new opportunities, including programmatic advertising, affiliate marketing, and partnerships.
  • Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
  • Manage and optimize budgets for performance marketing campaigns to maximize ROI and achieve business objectives.
  • Conduct A/B testing to improve campaign performance and identify effective marketing tactics.
Requirements
  • 5+ years of hands-on experience with SEM, paid advertising (Google Ads, Meta Ads).
  • Campaign analytical skills across Google Analytics.
  • Competition analysis and campaign troubleshooting abilities.
  • A working knowledge of PPC strategies.
  • Prior experience managing client relationships and accounts.
  • Ability to thrive in a fast-paced environment.
  • Experience building and executing complex journeys across multiple channels and varying levels of personalization.
  • Ability to identify critical customer episodes and journeys and define target state customer communications to eliminate pain points.
  • Solid training and hands-on experience with market-leading martech platforms.
About You

We're looking for a talented individual who is passionate about digital marketing and has a proven track record of success. If you're a team player who is driven to deliver results and has a passion for Schnitz's mission, we'd love to hear from you.

We're committed to fostering an inclusive and respectful workplace environment and encourage applications from diverse backgrounds.