Campaign Manager

Overview

Join to apply for the Campaign Manager - AI role at Atlassian.

Working at Atlassian, Atlassians can choose where they work – in an office, from home, or a combination of the two. We hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually as part of being a distributed-first company.

Responsibilities

Atlassian is looking for a Campaign Manager, AI to help drive end-to-end awareness and adoption campaigns for our AI product, Rovo. Your role involves close collaboration with demand generation and product marketing managers to plan and execute effective demand generation and adoption strategies for our customer base. If you get excited about increasing adoption of new products by partnering with teams across Atlassian, you'll love it here.

We are looking for a marketer who thinks outside of the box with creative campaigns to reach our target audiences. You thrive in funnel analytics and speak in acronyms like MQL, SQL, ROI and CVR. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. You will work with world-class product teams and new emerging businesses within Atlassian.

• Develop targeted audience segmentation to deliver more relevant messaging to improve engagement and conversion.
• Partner closely with fellow demand generation experts and product marketers to ensure proper messaging, timing and execution of one-off and always-on marketing campaigns across email, web personalization, advertising, content syndication, and event follow-up.
• Understand Atlassian's products and customer journeys relating to Rovo and other solutions.
• Expand our distribution footprint beyond owned channels like blog, email, in-product, and social through testing and experimentation.
• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high visibility role.
• Leverage marketing automation tools and related technology integrations to increase demand.
• Collaborate with product marketing, performance marketing, and other key internal customers to build targeted campaigns and highlight resources throughout the entire buyer journey.
• Report and provide insights into campaign performance and customer journey progress.

On Your First Day, We'll Expect You Have

• 4+ years of experience in demand generation across B2B.
• Extensive experience implementing marketing programs and processes.
• Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams.
• A passion for metrics. You live for the data and use it to guide your programs and spend.
• Hyper-focused attention to detail, ensuring that trains stay on the tracks.
• Expertise across email marketing and paid channels.
• Comprehensive understanding of customer marketing and complex buyer journeys.
• Fluent in marketing automation and CRM capabilities is a big plus.
• The desire to roll up your sleeves and do the dirty work to get the job done.
• Bonus point if you have AI adoption marketing experience.

QualificationsCompensationSkills

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. The baseline of our range is higher than the typical market range, but we hire most candidates near this baseline. Base pay within the range is determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, current base pay ranges for new hires in each zone are:

• Zone A: $105,800 - $141,000
• Zone B: $95,200 - $126,900
• Zone C: $87,800 - $117,000

This role may also be eligible for benefits, bonuses, commissions, and equity. Please visit for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you and your family. Our offerings include health and wellbeing resources, paid volunteer days, and more. To learn more, visit

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. All your information will be kept confidential according to EEO guidelines. We can support accommodations or adjustments at any stage of the recruitment process. Inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Engineering and Information Technology
• Industries: Software Development

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