Digital Growth and Brand Activation Lead

4 weeks ago

Sydney, New South Wales, Australia Spacetalk Full time

About Us

At Spacetalk, we're pioneering a new era in family technology and safety through innovative digital solutions. As we transition from a hardware-centric revenue model to a software-as-a-service (SaaS) platform, our mission is to deliver seamless experiences that connect families at every stage of life.

About the Role

We're seeking a seasoned Digital Campaign & Retention Marketing Lead to play a pivotal role in Spacetalk's brand evolution and customer engagement strategy. Reporting directly to the VP of Marketing, this position will work across critical areas of campaign execution, customer retention, and digital communication to ensure our customers experience the very best of Spacetalk.

Key Responsibilities

  • Design and execute marketing campaigns across multiple channels to drive brand awareness, customer acquisition, and user engagement.
  • Develop and implement marketing strategies specifically for Spacetalk's App, enhancing customer interaction and app adoption.
  • Lead strategies to maximise retention within Spacetalk Mobile, with a data-driven approach to improve customer satisfaction and loyalty.
  • Manage and optimise messaging for firmware updates, ensuring users are informed, engaged, and able to make the most of product upgrades.
  • Work closely with internal teams to develop and implement a refreshed brand identity, aligning marketing communications and customer touchpoints with our new vision.
  • Craft engaging, informative onboarding content for customers, ensuring they feel supported, valued, and empowered as they engage with Spacetalk's products and services.

Requirements

  • Proven experience in campaign marketing, app marketing, or digital engagement, ideally in a SaaS, tech, or customer-focused environment.
  • Strong understanding of customer retention strategies, with experience in analyzing data and creating actionable insights to improve customer lifetime value.
  • Ability to develop clear, impactful messaging across multiple touchpoints, from firmware updates to product onboarding.
  • A proactive problem-solver who can work independently and collaboratively within a lean, dynamic team environment.
  • Passionate about elevating brand presence and communicating effectively to resonate with our diverse customer base.

Benefits

  • Competitive salary with performance-based incentives.
  • Progressive leave policies, including paid parental leave, community service leave, and birthday leave.
  • Flexible working environment with a hybrid model of remote work and office presence.
  • The chance to join a dynamic, fast-paced startup culture and play a pivotal role in Spacetalk's international growth.
  • Career progression opportunities as Spacetalk continues to scale.

Why Spacetalk?

We believe in innovation, integrity, and a customer-first approach in everything we do. As we expand globally, we are committed to delivering best-in-class products that connect and empower families through seamless technology. Our values—Innovate, Engage & Elevate—are at the heart of how we work and grow together as a team. If you're ready to drive results through creative digital growth and retention strategies, we'd love to hear from you.

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