Digital Marketing Lead

5 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $150,000

We are seeking a skilled Marketing Specialist to lead impactful marketing initiatives across our brands.

This pivotal role involves developing and executing strategic, data-driven marketing campaigns that drive brand growth, customer engagement, and overall business success.

You will be responsible for shaping multi-channel marketing strategies, managing campaign performance, and overseeing end-to-end project delivery.

Collaboration with internal stakeholders and external agency partners is key to creating compelling content and messaging across various platforms.

Key responsibilities include:

  • Developing and executing strategic marketing campaigns
  • Managing campaign performance and budgets
  • Overseeing end-to-end project delivery
  • Collaborating with internal stakeholders and external agency partners
Requirements

To succeed in this role, you will need:

  • Proven experience managing complex media and digital marketing programs and agency relationships
  • Minimum 8 years' experience in client-side Marketing Manager or Senior Marketing Manager roles
  • Hands-on knowledge of Meta, Google Ads, and performance marketing tools, with ability to drive A/B testing and optimise to improve outcomes
  • Strong strategic, analytical, and problem-solving skills
  • Excellent communication and stakeholder engagement abilities
  • Ability to manage multiple projects with minimal oversight and shifting priorities effectively
Benefits

We offer:

  • Salary packaging, Fitness Passport & discounts to hundreds of retailers
  • Opportunities for professional and personal development
  • Flexible working arrangements and family-friendly practices, including 16 weeks paid parental leave

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