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Marketing Campaign Coordinator

1 week ago

Melbourne, Victoria, Australia Future Golf Full time
Role Overview

The successful candidate will design and implement comprehensive retention strategies to reduce churn and increase customer lifetime value.


About the Role

This key position involves developing engagement models to predict and prevent customer drop-off, as well as creating personalized retention campaigns based on customer segmentation and behavior analysis.


Campaign Planning and Execution
  • Plan and execute retail campaigns aligned with Future Golf's annual events calendar and promotions.
  • Collaborate with creative teams to develop compelling content that resonates with different customer segments.
  • Implement and optimize loyalty programs to incentivize long-term membership.

Data Analysis and Reporting
  • Utilize advanced analytics to track retention metrics, identify trends, and inform strategy.
  • Create comprehensive reports on campaign performance and customer retention KPIs.
  • Conduct churn analysis to identify at-risk customers and develop targeted intervention strategies.

Customer Experience Enhancement
  • Work cross-functionally to improve the overall customer journey and experience.
  • Implement surprise and delight initiatives to boost customer satisfaction and loyalty.
  • Develop strategies for gathering and acting on customer feedback to continually improve our offering.