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Elevating Fine Wine Brands through Strategic PR
3 weeks ago
Drive the strategic planning and execution of global public relations initiatives to elevate fine wine brand desirability and advocacy worldwide.
- Develop and implement high-impact PR strategies that position fine wine brands at the pinnacle of global prestige.
- Leverage relationships with influencers, judges, sommeliers, and event curators to amplify brand storytelling and visibility.
- Curate and manage elite wine events, tastings, and award activations that resonate with high-end audiences.
- Optimize awards submissions and maximize accolades across all channels.
- Design fine wine education tools and mentor regional teams to deepen product knowledge and brand advocacy.
- Utilize advanced analytics to measure impact, optimize strategy, and drive results.
- 7–10 years' experience in PR or communications - ideally in wine, luxury, or lifestyle sectors.
- Established global network of wine media, critics, judges, and event professionals.
- Advanced wine knowledge and a passion for the category (WSET Level 3+ preferred).
- Proven success in high-end event planning and influencer engagement.
- Exceptional storytelling, communication, and interpersonal skills.
- Tertiary qualification in marketing, PR, journalism, or related field.
