Social Media Director

3 weeks ago


Melbourne, Victoria, Australia GroupM Full time

Job Overview:

GroupM is seeking an experienced Social & Influencer Director to lead our influencer marketing efforts for the L'Oréal Groupe. As a key member of our Wavemaker team, you will be responsible for developing and executing innovative influencer marketing strategies that drive business results for our clients.

Key Responsibilities:

  • Lead Influencer Marketing Strategy: Develop and execute influencer marketing strategies that align with business goals and drive results for our clients.
  • Talent Negotiation: Lead negotiations with talent agents and influencers to secure partnerships that meet our brand values and deliver strong ROI.
  • Team Management: Manage and mentor a team of social and influencer marketing professionals to foster a collaborative and high-performance culture.
  • Strategy & Planning: Develop and execute annual influencer marketing strategies, including budget planning, goal-setting, and performance tracking.
  • Campaign Oversight: Oversee the development, execution, and optimization of influencer campaigns to ensure alignment with L'Oréal's broader marketing objectives.

Requirements:

  • Expertise in Social & Influencer Marketing: Proven experience in digital/social and influencer marketing.
  • Management: Experience managing a team with a strong track record in inspiring, collaborating, and getting the best from team members.
  • Planning & Strategy: Ability to blend creative ideas with data to develop campaigns that push boundaries.
  • Strong Communication & Client Skills: Thrives in client-facing roles, presenting innovative ideas and building trust-based relationships with senior stakeholders.
  • Passion for Beauty & Innovation: Lives and breathes beauty and understands how social media and technology are transforming the industry.


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