Digital Marketing Strategist for Fashion Retail

2 days ago

Burleigh Heads, Queensland, Australia Princess Polly Full time

About Princess Polly

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Princess Polly is a leading global fashion brand driving innovation in lower impact and accessible apparel. Since its inception in 2010, the company has established itself as a trendsetter in the Australian retail scene, rapidly growing into one of the fastest-growing online women's fashion brands in the USA.

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The company operates under A.K.A Brands, with offices located in Los Angeles and Australia's Gold Coast, representing a significant player in the global market. With ambitious plans ahead, Princess Polly is seeking talented individuals to join its global team.

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This exciting opportunity is based at our Burleigh Heads office, where you will be part of a dynamic team dedicated to delivering exceptional results. As an SEM Specialist, you will have the chance to shape and elevate our digital presence, driving impactful campaigns across international and domestic markets.

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Job Summary

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We are seeking an experienced SEM Specialist to join our team, focusing on building a comprehensive search, display, and video marketing strategy to increase conversion of online traffic to leads. The ideal candidate will possess extensive hands-on experience with search engine marketing (preferably Google AdWords, Bing Ads & DuckDuckGo) and be well-versed in key tools such as Google Adwords & YouTube.

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Key Responsibilities

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  • Create, optimize, and scale paid campaigns across Search, Shopping, YouTube, Display, and Online Video platforms.">
  • Monitor and allocate budget across channels based on performance data and insights to maximize campaign ROI.">
  • Oversee all stages of account planning, including campaign structure, keyword research, ad copy, targeting, audience selection, bidding logic, and match type setup.">
  • Run A/B tests, collect data, and identify trends to optimize paid search campaigns across Google, Bing, DuckDuckGo, and YouTube for maximum ROI.">
  • Support the Global SEM Manager in coordinating efforts with the Performance & Buying Department and other key stakeholders.">
  • Prepare weekly performance reports and actionable insights to enhance campaign results.">
  • Resolve technical issues related to account setup, including feed, tag, targeting, and creative placement issues.">
  • Partner with the Performance Marketing Analyst to drive A/B testing, reporting, and insights for continuous campaign improvement.">
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Requirements

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  • Minimum 3 years experience within a similar SEM role - either in-house or agency-side.">
  • Extensive hands-on experience with search engine marketing (preferably Google AdWords, Bing Ads & DuckDuckGo).">
  • Knowledge of key tools such as Google Adwords & YouTube.">
  • Ability to manage several projects and stakeholders.">
  • Ability to communicate strategy simply across a diverse stakeholder group.">
  • Innovative thinker and a collaborative team player.">
  • Experience using Excel for data management and/or budgeting a plus.">
  • Passionate about data, analytics and reporting.">
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What We Offer

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We recognize that offering a competitive salary package is essential in attracting top talent. As an SEM Specialist at Princess Polly, you can expect a highly competitive salary, estimated around $80,000 - $110,000 per annum, depending on your experience and qualifications.

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In addition to the attractive salary, we offer flexible working arrangements, access to a best-in-class parental leave and family planning program, exceptional employee discount program, and a stunning newly renovated office in beautiful Burleigh Heads.

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Join a top-performing team where your career awaits you. Apply now to take the first step in shaping the future of digital marketing at Princess Polly

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