Brand Marketing Strategist

2 weeks ago

Shire Of South Gippsland, Australia Minus18 Full time
About Minus18

Minus18 is a leading charity dedicated to improving the lives of LGBTQIA+ youth in Australia.

About the Role

We are seeking a highly skilled Brand Marketing Manager to join our team and play a key role in shaping our brand voice, audience strategies, and visual identity.

Key Responsibilities
  • Brand Strategy: Develop and execute a comprehensive multichannel brand strategy across platforms and audiences.
  • Brand Guidelines: Define and maintain clear brand guidelines and visual identity.
  • Brand Performance: Monitor, analyze, and manage brand performance to identify opportunities for growth.
  • Marketing Operations: Be responsible for the day-to-day operational management of the Marketing & Brand function.
  • Campaigns & Performance: Develop and lead clear launch strategies for each campaign, conduct regular campaign and market research, and report and review campaign performance.
Requirements
  • Previous experience managing a multi-disciplinary marketing or brand team.
  • Demonstrated ability to develop and execute a comprehensive brand strategy.
  • Proven track record of successful campaign planning and implementation.
  • Demonstrated organisational and project management skills.
  • Demonstrated lived experience and understanding of diverse identities within the LGBTQIA+ community.
  • Demonstrated passion for Minus18's mission.
What We Offer
  • A dynamic and inclusive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

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