Women's Insights Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeAudience Full time $100,000 - $120,000

We are seeking an accomplished Audience Intelligence Manager to lead research and generate insights that reflect the thoughts, behaviors, and interests of women today.

This dynamic role focuses on qualitative data while being supported by quantitative analysis. You will drive audience insight programs and research partnerships that inform commercial strategies, marketing initiatives, and content ideation, helping to solidify our status as the leading voice for women in Australia.

Your work will directly impact our understanding of our audience's shifting needs and motivations, empowering our teams to make informed decisions that resonate with our community.

Key Responsibilities:
  • Develop and implement audience analytic programs to identify emerging trends and needs among women.
  • Deliver strategic insight reports that shape audience acquisition and engagement initiatives.
  • Oversee development of Mamamia's audience research pipeline, including survey design and thematic analysis.
  • Support content teams with ongoing insight generation across various channels.
  • Drive commercial uplift studies and support pre- and post-campaign evaluations.
  • Represent the research function internally and externally, fostering collaboration.
  • Provide mentorship and support to team members for continuous growth.
About You

We are looking for a team player who communicates effectively and embraces feedback with openness and respect.

You should have proven experience in audience research, marketing analytics, or insights with 5+ years in the field.

A strong quantitative research background, adept at managing end-to-end research processes, is also essential.

You should be proficient with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, and Google Analytics.

Skilled at translating complex data into compelling narratives that influence decision-making, you should demonstrate ability to lead teams and collaborate across multiple departments.

Passionate about women's media and committed to driving growth through audience intelligence, you will thrive in our fast-paced and innovative environment.

Benefits

We offer flexible working conditions, a day off to celebrate your birthday, additional leave for years of service, plus annual rewards to celebrate your work anniversaries.

Paid parental leave, paid volunteer leave, and wellbeing days are also part of our benefits package.

Access to MOVE by Mamamia, our exclusive platform offering a range of workouts, is available to all employees.

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