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Content Strategist

1 month ago

Melbourne, Victoria, Australia Humanforce Full time

Humanforce is a fast-growing tech company that's passionate about making work easier and life better for frontline and flexible workforces.

We're seeking an experienced Content Strategist - SEO Specialist to join our team in Australia. This is a fantastic opportunity to enhance our online presence through strategic content creation that drives engagement and conversions.

The estimated salary for this role is around AU$85,000 - AU$110,000 per annum, depending on experience.

About the Role

We're looking for a skilled Content Strategist - SEO Specialist who can work closely with our Content Marketing Manager to craft SEO-friendly written content, such as blogs, articles, and landing pages, to boost Humanforce's visibility and ranking in Google search results.

  • Develop and implement comprehensive content strategies to drive organic traffic and improve overall website performance.
  • Collaborate with our SEO Specialist to implement the SEO strategy, focusing on both on-page and off-page initiatives to enhance our organic search rankings.
  • Conduct in-depth keyword research to pinpoint target keywords and optimise website content accordingly.
  • Engage in link building initiatives to strengthen the backlink profile of Humanforce's websites.
  • Stay up-to-date with industry developments, search engine algorithm changes, and SEO best practices.
  • Work with the wider marketing team to weave SEO strategies into our digital marketing efforts.

Requirements

To be successful in this role, you'll need:

  • A degree in Business, Marketing, or Communications/Journalism.
  • At least 2-3 years of experience in a similar role within a SaaS company (experience in other industries is also welcome) or experience in an agency focusing on SEO copywriting and general SEO strategies for clients.
  • Demonstrated hands-on experience with essential aspects of content, technical, and on-page SEO strategies.
  • A solid grasp of digital marketing principles and how SEO contributes to enhancing organic traffic and overall website performance.
  • Comprehension of the distinctions between SEM and SEO, along with the unique contributions each makes to a comprehensive marketing strategy.
  • Outstanding written and verbal communication skills; ideally, some experience crafting short-form content (like blogs) based on detailed briefs.
  • Keen attention to detail.
  • Intermediate proficiency using SEO tools such as Semrush, Ahrefs, and Google Suite (Analytics, Tag Manager, Search Console, etc.).
  • Ability to work independently while being comfortable reaching out for assistance when necessary.
  • Strong problem-solving and critical thinking skills, with the ability to exercise sound judgment and function efficiently in a fast-paced environment.
  • Exceptional organisational and time management skills, with the ability to work on multiple projects simultaneously.
  • Adeptness in conducting research and sourcing information (using Google, etc.).
  • Results-oriented mindset.

What We Offer

  • A flexible working environment.
  • The opportunity to be part of a fast-growing tech company.
  • A focus on development with access to Go1 learning.
  • Paid parental leave and Quarterly Wellbeing Days.
  • Employee talent referral scheme (know great people, be rewarded).
  • A fun and friendly culture working with passionate and talented people.
  • A work environment where you can genuinely improve the world of work.

We're a diverse and dispersed organisation, actively looking to grow our team with individuals from all backgrounds, cultures, ages, genders, neurodiversity, religions, sexual orientations, and experiences. We encourage applicants from all backgrounds to apply.