Digital Performance Catalyst

2 weeks ago


Sydney, New South Wales, Australia beBeeGrowth Full time $140,000 - $160,000
SEM and Growth Lead

Join us in our mission to revolutionize the way we interact with pets. We're seeking a highly skilled SEM and Growth Lead to join our team and drive growth through performance marketing.

Job Description
  • Develop and execute end-to-end growth strategies across Google and emerging platforms, focusing on maximizing LTV to CAC efficiency.
  • Collaborate with creative and campaign teams to drive impact across Meta, TikTok, and other social channels.
  • Drive a structured test and learn roadmap, prioritizing channels and tactics, designing experiments to validate hypotheses, and defining success metrics before scaling.
  • Contribute to Marketing Mix Modeling (MMM) discussions and budget allocation, leveraging understanding of incrementality and channel interactions to guide smarter media investment and maximize ROAS.
  • Monitor and report on campaign performance regularly, translating complex data into clear, actionable insights for leadership and stakeholders.
  • Stay ahead of industry trends and innovations, bringing fresh ideas, tools, and best practices into the business, fostering a culture of experimentation and continuous improvement.


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