Marketing Innovator

1 week ago

Melbourne, Victoria, Australia beBeeMarketer Full time $80,000 - $125,000
Marketing Leadership Role

This role offers a unique opportunity to drive marketing innovation and lead the development of strategic plans to enhance the company's marketing presence.

The successful candidate will be responsible for managing all aspects of the company's marketing efforts, combining design, marketing, and digital expertise to showcase exceptional products and high levels of service to independent retailers.

Responsibilities include:

  • Creating captivating catalogues, marketing assets, logos, artwork, product images, and point-of-sale materials that effectively communicate brand values.
  • Developing and implementing effective marketing strategies to meet business objectives.
  • Designing and executing point-of-sale campaigns and managing trade show events that drive sales and customer engagement.
  • Coordinating product information, updates, and launches to ensure seamless execution.

On the digital side, you will be responsible for:

  • Developing a content strategy and creating engaging blog content that resonates with our audience.
  • Promoting products through targeted campaigns and social media engagement that drives conversions.
  • Designing and updating websites to ensure optimal user experience and analyzing web analytics to inform future marketing decisions.

Strong technical skills are required, including expertise in Adobe Indesign, Illustrator, Photoshop, catalogue design, and eCommerce technology. Additionally, you should possess:

  • Knowledge of HTML, CSS, and Wordpress to support website development and maintenance.
  • Experience with social media platforms to engage with our target audience.

Non-technical skills required include:

  • Proven experience in a similar marketing leadership role to demonstrate expertise and leadership skills.
  • Ability to manage product specifications and collaborate with cross-functional teams.
  • Excellent communication skills to effectively articulate marketing strategies and results.

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