Performance Media Director
1 month ago
About EssenceMediacom
As a global communications agency, EssenceMediacom leads with breakthrough thinking, building explosive growth for brands, and helping clients see the bigger picture. With a network of 10,000 influencers, we challenge conventional thinking to build, propel, and supercharge our clients' businesses at scale, leading our industry in diversity, equity, inclusion, and sustainability.
The Role
We are looking for a Performance Group Director – Campaign Delivery to oversee and coordinate the delivery across a team of biddable media planning and campaign management experts. This senior consultant will lead performance-driven thought leadership, drive key client and agency contact, oversee the development of biddable media plans and brief responses.
Responsibilities
- Lead a team of high-functioning performance planners within biddable media
- Develop and oversee the deployment of a vision and roadmap for encompassing digital operations, including technology partners, data management, effective measurement, and reporting efficiencies
- Serve as key point of contact on brief delivery responses and reporting requirements with EssenceMediacom in developing tactical strategies/responses
- Run the planning operations for paid search, in-platform ecommerce, paid social, and programmatic
- Act as a thought leader in the digital space to sense check viability of performance innovations and identify opportunities with existing clients for greater digital innovation
Requirements
- Attention to detail
- Collaborative
- Effective Communication
- Flexibility
- Proactivity
- Solution-focused
- Strategic thinking
- Modelling values behaviours from both sides (Nexus x EssenceMediacom)
- Subject matter expert
- Commercially astute
- High level of empathy
About the Team
The Performance Group Director – Campaign Delivery will support in the co-ordination of biddable deliverables and work in partnership with the activation teams to ensure quality assurance and campaign delivery. This role encompasses people management within the broader Campaign Delivery Team, including recruitment, fostering key talent, reviews, training, coaching, and performance management.
What You'll Do
- Provide strategic elevation and experience to the performance product, across clients
- Drive a test and learn initiative to allow for continuous improvements in campaign performance through planning
- Provide technical perspective in client meetings when specific expertise is required
- Actively promote cross-functional alignment across Activation, Strategy, Client, and Marketplace teams
What You Should Have
- Strong understanding of digital operations, including technology partners, data management, and effective measurement and reporting efficiencies
- Excellent communication and leadership skills
- Ability to work collaboratively with cross-functional teams
- Strong analytical and problem-solving skills
- Experience in biddable media planning and campaign management
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