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Customer Journey Analyst
2 weeks ago
PAYTECH NEXUS LTD is looking for a skilled Customer Journey Analyst to help us drive digital sales and service optimisation initiatives. As a key member of our squad, you will be responsible for analysing customer journeys to identify areas for improvement and developing strategic roadmaps to drive growth.
The ideal candidate will have proven experience in driving take-up and adoption of digital sales or service features, with strong business and commercial acumen, analytical and data driven skills. They will also possess influencing skills, including the ability to deliver results across teams outside their direct reporting lines.
In this role, you will collaborate with Business Service Owners to formulate and drive digital sales or service strategies and plans, translating strategy into tactics that will deliver measurable business and customer results. You will support, drive and optimise the customer journey for digital, including quantitative research, and translating insights into solid business opportunities.
You will work with key squad members and partners to optimise each stage of the funnel, leveraging analytics tools such as Adobe, Tableau and SEO tools to measure and optimise sales funnels from visits to completes. Additionally, you will identify data driven opportunities and solve through continuous optimisation of digital experiences to improve customer experience, conversion and digital sales.
- Support NTB/ETB sales or service journeys
- Funnel conversion rates and optimisation