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Business Intelligence Analyst

1 week ago

Sydney, New South Wales, Australia CreditorWatch Full time

CreditorWatch is a leading data and technology company that empowers Australian businesses to trade confidently with their customers.

We are seeking a highly skilled Data & Insights Analyst to join our team and play a critical role in supporting high-quality decision-making processes.

This is a full-time opportunity based in our Sydney CBD office, offering hybrid working conditions and access to cutting-edge tools and technologies.

About the Role

The Data & Insights Analyst will be responsible for analysing marketing performance metrics, customer behaviour, and market trends to inform strategic decision-making processes.

You will work closely with the marketing and product teams to identify opportunities for growth, measure the impact of marketing campaigns, and develop actionable recommendations.

Your primary focus will be on supporting decision-making for the marketing and product teams, ensuring a comprehensive understanding of the customer journey from acquisition to retention.

Key Responsibilities
  • Analyse marketing performance metrics, customer behaviour, and market trends to identify opportunities for growth.
  • Measure and analyse the impact of marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
  • Partner with the product team to identify trends impacting product utilisation and customer retention.
  • Build dashboards and reports that transform complex data into easy-to-understand visualisations and actionable insights.
  • Collaborate with marketing, product, and other departments to align on business goals and strategies.