Digital Communications Specialist

5 days ago

Sydney, New South Wales, Australia beBeeInnovator Full time $110,266 - $122,058
SEO and Personalisation Advisor

This is a pivotal opportunity to shape the future of digital government communications.

Key Responsibilities
  • Deliver innovative, customer-centric SEO and personalisation initiatives through hands-on execution across nsw.gov.au, driving measurable improvements in customer experience and discovery.
  • Contribute to the optimisation of site search on nsw.gov.au, including ongoing monitoring, reporting, and performance improvements.
  • Support the development and deployment of personalisation and recommendation strategies using Adobe Target and GA4, including campaign setup, segmentation, testing, and reporting.
  • Prepare in-depth analysis and insights from tools such as Google Analytics 4, Search Console, SEMrush, Adobe Target, and internal search analytics using dashboards built in Google Data Studio (Looker Studio) to inform decision-making and drive continuous improvement.
  • Collaborate with internal stakeholders, agency partners, content editors, product managers, and technical teams to support SEO, internal search, and personalisation goals.
  • Develop documentation, standards, training materials, and processes to uplift capability in SEO and personalisation across NSW Government content teams.
  • Stay across trends and opportunities in SEO, personalisation, AI-powered search, and web experimentation - and apply learnings to innovate and improve.
About You
  • You have 3+ years of experience in SEO for large-scale websites (government, enterprise, or e-commerce), with strong understanding of technical SEO, keyword research, structured data (schema), redirects, and web analytics.
  • You have experience working with internal site search and/or AI-powered search tools.
  • You have experience delivering or supporting personalisation or experimentation activities using tools like Adobe Target and GA4.
  • You have experience building or using Google Data Studio (Looker Studio) dashboards to present insights clearly to stakeholders and support data-driven decisions.
  • You have a strong analytical mindset, with the ability to extract insights from multiple data sources and make actionable recommendations.
  • You have excellent stakeholder engagement and communication skills, including the ability to present technical concepts clearly to non-technical audiences.
What We Offer

A career at the Department of Customer Service gives you the opportunity to help improve government services and be part of reform that benefits people across NSW. We are focused on delivering excellent customer service, digital transformation, and regulatory reform. Come join us and influence the future of our great state.

The strength of our workforce lies in its diversity and embracing difference, while the key to our success is leveraging the contributions of employees with different backgrounds and perspectives.

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