Establishing a Strong Brand Presence

1 week ago


Melbourne, Victoria, Australia beBeeBrand Full time $170,000
Marketing Director Job Opportunity

We are seeking a Marketing Director to join our team and drive business growth through innovative marketing strategies.

The ideal candidate will have a proven track record of leading integrated digital marketing campaigns, building strong brands, and scaling patient acquisition. They will also possess expertise in regulatory compliance, particularly in the Australian healthcare sector.

  • Key Responsibilities:
  • Develop and execute comprehensive marketing strategies aligned with business goals and regulatory requirements.
  • Lead the development of multi-channel programs to generate high-quality patient leads and improve conversion through the funnel.
  • Ensure all marketing activities adhere to AHPRA, TGA, and Therapeutic Goods Advertising Code regulations.
  • Collaborate with cross-functional teams to align on clinical accuracy, governance, and go-to-market priorities.
  • Track industry trends, regulatory developments, and emerging martech to keep marketing modern, responsible, and effective.
Requirements
  • 5-10 years of experience in marketing within healthcare, pharmaceuticals, or regulated industries.
  • Strong working knowledge of Australian healthcare advertising standards.
  • Proven success leading integrated digital marketing strategies, brand management, and multi-channel campaigns at scale.
  • Demonstrated ability to build partner programs and referral engines that compound growth.
  • Track record of building and coaching multidisciplinary teams.
  • Excellent communication and collaboration skills across clinical, legal, executive, and operations teams.
  • Patient-centred, ethical marketing approach and a builder's mindset.
Benefits
  • Full-time position based on-site in Richmond.
  • Opportunity to work in a young, goal-driven team with a mission to create a 5-star service and cost-effective solution for high-quality plant-based medicine.
  • Chance to contribute to a trusted, patient-centred telehealth clinic in a fast-evolving market.


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