Brand Manager

3 days ago

Melbourne, Victoria, Australia Hofbrauhaus Full time

**About Us**:
Step into the heart of authentic Bavarian dining at Hofbrauhaus, Melbourne's premier destination for those seeking a taste of Bavaria's rich culinary heritage. Nestled in the vibrant culinary scene of Melbourne, we are renowned for our commitment to delivering an exceptional dining experience, where tradition meets excellence. As we continue to grow and evolve, we are on the lookout for a passionate and experienced Brand Manager to join our dedicated team.

**Key Responsibilities**:
Develop and execute comprehensive brand strategies to enhance Hofbrauhaus Melbourne's market presence.

Implement creative marketing initiatives that capture the essence of Bavarian cuisine and culture.

Lead local branding, maintaining the existing network with our partners and building new business relationships via collaboration with our internal and external stakeholders.

Manage and monitor social media channels, engaging with our community and fostering a strong online presence.

Ensuring a consistent brand appearance is aligned with the brand identity of Bavarian bier and affiliated craft bier products.

Oversee promotional events and partnerships within our venues and outside our venues to elevate the Hofbrauhaus brand within the Melbourne culinary scene.

Engaging in local market and competitor pricing research and analysis.

Building and promoting new brands in the Bier and liquor markets whilst also developing the existing product brands via an analysis of the market through research to best position the Hofbrauhaus brand.

Supporting our sales team with brand knowledge and target market awareness.

Training our staff, overseeing website maintenance and updates and working closely with our design team to effectively promote the Bavarian and Germanic craft bier products within our local markets and distribution channels with our marketing budget.

Manage and monitor social media channels, engaging with our community and fostering a strong online presence.

Conduct market research and competitor analysis to identify opportunities for differentiation.

**Requirements**:
Proven experience as a Brand Manager in the hospitality industry, preferably within a similar Bavarian, German or European-themed establishment.

Passion for Bavarian/German cuisine and culture, with a deep understanding of the intricacies of traditional dishes.

Strong creative and strategic thinking, with a track record of successful brand building.

Excellent communication and interpersonal skills.

Ability to work collaboratively with cross-functional teams.

Bachelor's degree in Marketing/Branding or a related field - Required.

Master's degree - Preferred.

**What We Offer**:
An opportunity to lead the brand strategy of Melbourne's premier German restaurant.

Work in a dynamic and passionate team dedicated to providing an authentic dining experience.

A chance to contribute to the growth and success of a well-established culinary landmark.

Competitive salary and benefits package.

**Salary**: From $97,000.00 per year

**Benefits**:

- Employee discount

Schedule:

- 8 hour shift

Work Location: In person

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