Head of Fundraising and Marketing Leader
4 weeks ago
CARE Australia is seeking a highly experienced and dynamic fundraising and marketing leader to head up our direct and digital fundraising programs. This role offers a passionate individual the chance to use their extensive skills to make a real difference in the world.
- Work with a dedicated team to support women around the globe to save lives, defeat poverty, and achieve social justice.
- Enjoy a hybrid and flexible working environment, based in Melbourne.
- Oversee the development and implementation of a two-year, fixed-term fundraising and marketing strategy.
CARE Australia works to defeat global poverty by supporting women to create lasting change in their communities around the world.
About the Role:The Fundraising and Marketing Team is responsible for delivering growth in revenue received from the Australian public through the execution of an annual calendar of fundraising and promotional campaigns and activities. The team holds responsibility for both recruiting new supporters and for developing relationships with supporters that maximise their support to CARE.
This is achieved through effective high-volume direct and mass marketing approaches and through the strategic use of our content and brand in campaigns, digital fundraising, digital marketing, social media, partnerships, and engagement both online and offline.
Specifically, the Head of Fundraising and Marketing oversees all marketing and general fundraising strategy and operations and is responsible for ensuring the success of CARE's public fundraising efforts by adopting a fully integrated approach across three streams of work:
- Individual Giving and Direct Marketing Stream, including cash giving, regular giving, and CARE Gifts.
- Digital Fundraising and Marketing Stream for digital campaigns, social media, and website, lead generation, and online donor acquisition.
- Brand and Campaigns Stream for brand management, awareness raising, public relations, promotional campaigns, and content development.
In a complex and changing fundraising environment, this role is critical to foster a courageous approach that rewards innovation, new approaches, and new products to grow public income.
Key Responsibilities:- Develop and drive CARE's fundraising and marketing strategy to achieve high-level targets and drive revenue growth.
- Develop and optimise key programs to engage the public and drive donor acquisition, retention, upgrading, and reactivation.
- Lead a highly engaged, target-driven, and motivated team.
- Lead the successful development of outreach campaigns working across the full spectrum of marketing techniques, including direct marketing, public relations, social media, content marketing, traffic building, and conversion.
- Develop an annual and multi-year fundraising and marketing budget.
- Foster and drive a courageous culture of innovation and continuous improvement.
- Oversee the full integration of workstreams, ensuring all campaigns are planned and executed collaboratively to maximise results.
- Oversee the development and implementation of brand, communications, and content strategy that ensures the impact of CARE's work and core value proposition is communicated to key stakeholders and the general public in an effective and timely manner.
- Ensure all communications, marketing, and fundraising content and collateral comply with the CI Safeguarding Policy and CARE Australia Child Safeguarding Policy.
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