Digital Transformation Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeEcommerce Full time $110,000 - $130,000
Job Opportunity

This is an exciting opportunity for you to work on digital transformation, focusing on branding and e-commerce.

An incredible opportunity exists here to be at the forefront of innovation, with clients placing greater focus on digital transformation.

Ultimately, you have the opportunity to play a big part in accelerating your career as a performance marketer.

Key Responsibilities:
  • Creating and implementing effective e-commerce campaigns across platforms that deliver high-quality results.
  • Managing operational tasks associated with implementation and optimisation, including budget pacing, competitive analysis, administration and finance.
  • Managing offshore resources, ensuring tasks are completed to deadline and with 100% accuracy.
  • Identifying and implementing optimisations as approved by clients and utilising third-party bid management and digital shelf analytics tools.

You will leverage audit and scorecard frameworks to deliver digital shelf analysis across retail and marketplaces, identifying optimisation opportunities, including keyword research and content improvements.

Owns performance process from Activate (Buying & Trafficking) to Convert (Optimisation & Reporting), working with the E-commerce Director and PGD associate to execute.

Managing reporting across PPC and DSP-based platforms. Ensures all budget lines of performance campaigns are set up correctly and paced to the goal.

Ensures finance is completed with 100% accuracy.

Creates a positive relationship with key media/tech partners.

Files all proformas, MBAs, IOs and media plans.

Requirements:
  • 3-4 years experience in a similar role in Performance Media/e-commerce working across paid search as well as e-retail/marketplace platforms.
  • Competent in digital planning and buying fundamentals with strong paid search/programmatic foundations.
  • Demonstrate a solid understanding of the Australian digital media landscape.
  • Intermediate to advanced certification of Google Ads (Paid Search) and Amazon Sponsored Ads - will undertake Amazon DSP certification within 3 months in the role.
  • Proficient in spot entry, knowledge of correct digital codes to use, and ability to run expenditure/invoice reports.
  • Proficient in broader media planning tools.
  • Intermediate Excel and Microsoft Office skills are a must.
  • Experience in Power BI or other reporting tools is a bonus.
  • Experience in keyword research tools like Helium10 is a bonus.
  • Experience in bid management tools like Skai or Pacvue is a bonus.

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