Lead Digital Campaign Strategist

1 week ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $65,000 - $75,000
Job Title

Digital Marketing Specialist

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for creating and executing marketing campaigns that attract prospective students and drive qualified leads.

Your primary focus will be on developing multi-channel digital campaigns targeting international students across various platforms (Facebook, Instagram, Google Ads, LinkedIn, etc.). You will also create content and landing pages aligned with compliant messaging, manage SEO/SEM strategies to improve organic traffic and search rankings, and set up and optimize paid campaigns to track ROAS and conversions.

You will work closely with our sales team to align digital efforts with enrollment KPIs and support the development of digital assets such as brochures, videos, and student testimonials. Your role is crucial in ensuring all marketing activity meets regulatory standards.

Requirements
  • Minimum 2-3 years of experience in digital marketing, preferably in education or international services.
  • Strong understanding of lead funnels, remarketing, and campaign optimization.
  • Experience working with international student audiences is a plus.
  • Familiarity with compliant marketing and ethical promotion.
  • Excellent content writing, design sense, and creative thinking.
  • Data-driven mindset with the ability to present insights.
  • Bachelor's degree in marketing, Communications, or similar.
What We Offer
  • A competitive salary range ($65,000 - $75,000) + Super.
  • Performance-based bonuses tied to lead generation & enrollment support.
  • Flexible working arrangement after 6 months of performance review.
  • Be part of a mission-led team changing lives through education.
  • Access to training and professional development.
  • Clear career path toward senior marketing/strategy roles.

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