Driving Revenue Growth as Director of Analytics and Experimentation

4 days ago

Melbourne, Victoria, Australia Yelzkizi Full time
Director of Analytics and Experimentation

We are a global team of creators, storytellers, technologists, experience originators, analysts, data scientists, and more. Our mission is to drive effectiveness across the Experience Organization with a focus on Business Operations, comprehensive Fan Intelligence, and internal Technology & Business solutions.

As the Director of Analytics and Experimentation, you will report to the Senior Director of Fan Intelligence Analytics & Reporting and have primary responsibility for developing a marketing experimentation program for revenue optimization for the SIMS game. You will assess and oversee the driving of analytics and data science models & solutions to create evidence-backed hypotheses that result in delivery of measuring incremental revenue and insights for further optimization.

Your key responsibilities will include:

  • Working across the Experience Organization Studio, Commercial, and Corporate Strategy organization to design marketing experimental strategies for one of EA's mega franchises; the SIMS, to increase incremental revenue and advanced insights for optimization and future planning.
  • Leading discussions with senior leaders within the Office of the Customer Experience Organization to create strategies, promote agreement, and architect proposed solutions for revenue opportunities.
  • Leading informal teams across disciplines of analytics and data science to help create models and data or analytical solutions that identify and measure revenue opportunities.
  • Oversight of strategy and project coordination for gathering and analysis, inclusive of consumer insights used to measure and identify progress towards producing revenue for the SIMS.
  • Partnering with our SIMS Brand and Franchise teams to gain agreement on revenue-based strategy, targets, and execution of plans resulting in positive business outcomes and measurement of value.
  • Leading in-depth discovery and exploration of the SIMS in collaboration with Fan Intelligence Analytics & Data Science teams, Connected Technology, Fan Growth, and SIMS Data & Analytic teams to stay up-to-date with trends, player profiles, SIMS marketing learning agendas, campaign strategies, growth strategies, lifecycle email and marketing efforts valuable inputs into potential development of new or improved revenue streams.
Requirements

The ideal candidate will have 7+ years collaborating with teams across product, marketing, brand, analytics, and finance. They must also have 5+ years influencing analytics strategy and leading complex projects. Additionally, they should have 5+ years leading diverse teams of analysts, project managers, consultants, and possess skills in Project Management, risk identification, and mitigation, presenting information understandably to varied audiences.

Influencing decision-making using analytics and data and aligning multiple teams to meet unified goals is essential. The base salary ranges from $151,800 - $208,900 annually.

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