Chief Analytics Strategist, SIMS Franchise

2 weeks ago

Melbourne, Victoria, Australia Yelzkizi Full time

As the Director of Analytics Leadership for SIMS, you will lead a global team of creators, storytellers, technologists, and analysts to drive effectiveness across the Experience Organization. You will be responsible for developing a marketing experimentation program for revenue optimization for the SIMS game. This role requires you to assess and oversee the driving of analytics and data science models & solutions to create evidence-backed hypotheses that result in delivery of measuring incremental revenue and insights for further optimization.


This will require you to work across the Experience Organization Studio, Commercial, and Corporate Strategy organization to design marketing experimental strategies for one of EA's mega franchises; the SIMS, to increase incremental revenue and advanced insights for optimization and future planning. You will lead informal teams across the disciplines of analytics and data science to help create models and data or analytical solutions that are important in identifying and measuring revenue opportunities.


You will oversee the strategy and project coordination for gathering and analysis, inclusive of consumer insights that will be used to measure and identify our ability to progress and produce revenue for the SIMS. You will partner with our SIMS Brand and Franchise teams to gain agreement of revenue-based strategy, targets, and the execution of plans resulting in positive business outcome and measurement of value ($).


To succeed in this role, you will need to be a collaborative team member, promoting teamwork and working with colleagues across different departments. You will also need to have 7+ years collaborating with teams across product, marketing, brand, analytics and finance, 5+ years in influencing analytics strategy and leading complex projects, 5+ years in leading diverse team of analysts, project managers, consultants, and experience presenting and conveying information understandably to varied audiences.


This role is ideal for those who are eager to engage with and learn the SIMS game, gaining a deep understanding of the SIMS player community. You will also have the opportunity to influence new ways of progressive thinking that allows for greater ways to reach our SIMS players and fans that leads to a greater connection with EA.


The base salary ranges listed below are for the defined geographic market pay zones in these locations. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.


Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.


Responsibilities:



  • Develop marketing experimentation program for revenue optimization for the SIMS game
  • Assess and oversee the driving of analytics and data science models & solutions
  • Work across the Experience Organization Studio, Commercial, and Corporate Strategy organization
  • Design marketing experimental strategies for the SIMS
  • Lead informal teams across the disciplines of analytics and data science
  • Oversee the strategy and project coordination for gathering and analysis
  • Partner with our SIMS Brand and Franchise teams
  • Lead in-depth discovery and exploration of the SIMS

Requirements:



  • 7+ years collaborating with teams across product, marketing, brand, analytics and finance
  • 5+ years in influencing analytics strategy and leading complex projects
  • 5+ years in leading diverse team of analysts, project managers, consultants
  • Project Management skills to handle competing schedules simultaneously
  • Project risk identification and mitigation
  • Experience presenting and conveying information understandably to varied audiences
  • Experience leading formal or informal teams including partner management
  • Experience using analytics and data to influence decision-making
  • Experience aligning with multiple teams to meet a unified goal

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