Digital Content Marketer

4 days ago

North Sydney Council, Australia beBeeContent Full time $90,000 - $120,000
SEO and Content Strategist

We are seeking a highly skilled SEO & content specialist to drive organic growth, enhance digital visibility, and support marketing initiatives across multiple channels.

About the Role:

This role combines strategic SEO planning and execution, with hands-on content creation, analytics, and reporting. The ideal candidate will be passionate about search engine optimization, content marketing, and data-driven decision-making.

Key Responsibilities:
  • Conduct keyword research to identify growth opportunities and improve organic visibility.
  • Optimize technical and on-page SEO elements to enhance rankings and user experience.
  • Manage Google Business Profiles and execute backlink acquisition strategies to boost local and domain authority.
  • Ensure compliance with mobile-first indexing, schema markup, and Core Web Vitals.
  • Run A/B tests and implement CRO strategies to improve engagement and lead generation.
  • Analyze user journeys and site behavior to reduce drop-offs and increase conversion efficiency.
  • Write and optimize website and landing page copy aligned with SEO and paid search objectives.
  • Own and deliver a content calendar, producing high-quality blog posts and newsletters that drive traffic and conversions.
  • Create compelling ad copy and nurture campaign content for B2B and B2C audiences.
  • Monitor and report on SEO and CRO performance using tools like SEMrush, Google Analytics, and Looker Studio.
What We're Looking For:

3- 5 years hands-on SEO and content experience with proven results in improving rankings, traffic, and conversions. Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Strong understanding of SEO tools (SEMRush, Ahrefs), Google Analytics, and Google Ads.

Excellent writing skills with the ability to adapt tone for different audiences.

Experience with A/B testing, heatmapping tools, and CMS platforms.

A proactive mindset and ability to manage multiple projects simultaneously.

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