Digital Marketing

Hybrid Role | Hands-On Digital Campaigns | Wine Industry | North Sydney or Remote

Are you a digital marketer with proven campaign experience, looking to take ownership of paid ads and social strategy for a premium wine brand?

Join United Cellars, one of Australia and New Zealand's leading independent wine retailers, and help shape the way we engage with customers online.

We're seeking a Digital Marketing & Social Media Coordinator with hands-on experience in Google Ads, Meta Business Suite, and multi-channel content creation to support our in-house marketing and events team. You'll work across exciting campaigns, grow our digital reach, and support event content while enjoying wine perks and a flexible, hybrid setup.

What you'll be doing:

You'll take the lead on digital campaign execution and performance tracking across paid and organic channels, while also helping shape our brand voice online.

Key responsibilities:

• Plan, build, and optimise Google Ads campaigns, including keyword research, copywriting, A/B testing, retargeting, and reporting

• Create, schedule, and manage content across social media platforms (Instagram, Facebook, LinkedIn, YouTube)

• Manage Meta Business Suite campaigns and audiences, including basic paid ad management

• Monitor community engagement and respond to messages and comments

• Develop content for newsletters, blogs, landing pages, and eCommerce promotions

• Track and report on campaign performance using Google Analytics, Meta Insights, and ad dashboards

• Collaborate with the events team to capture and post event content (occasional after-hours work required)

• Support SEO efforts through keyword alignment and campaign integration

• Contribute to ongoing brand and customer research

• Assist with day-to-day marketing admin and campaign coordination tasks

What we're looking for:

You're a confident, self-motivated marketer with a hands-on, campaign-first mindset. You understand the role of performance marketing and enjoy seeing measurable results from your work.

Essential skills and experience:

• 2–3 years' experience in a digital marketing or campaign execution role

• Proven experience with Google Ads campaign creation, budget management, optimisation, and analysis

• Familiarity with Meta Ads Manager, Facebook/Instagram ad targeting and performance tools

• Strong copywriting and content creation skills

• Basic design and editing experience (e.g. Canva, Photoshop)

• Working knowledge of SEO/SEM, performance tracking, and Google Analytics

• Excellent time management and communication skills

• Ability to work autonomously and as part of a small, collaborative team

Bonus (but not required):

• Wine industry knowledge or a personal interest in wine

• Experience with email marketing tools (e.g. Dot Digital, Klaviyo)

• Photography or videography skills for content creation

What's in it for you?

• Flexible hybrid work: mix of office (North Sydney) and work-from-home

• Be part of a premium wine brand with a loyal and engaged customer base

• Work alongside a passionate and experienced digital, marketing and events team

• Opportunities to attend wine tastings and VIP events

• Employee wine discounts and monthly product tastings

• Career progression within a growing, independent business

Rate/salary negotiable based on experience – let's chat

Location: North Sydney, NSW (hybrid), or remote for the right candidate

Type: Full-time or part-time (min. 3 days/week)

Pay: Competitive hourly rate or salary based on experience

Sound like your kind of role?

Apply via with your CV, and if possible, examples of digital campaigns you've managed. Bonus points for including a sample of ad copy or a past campaign result you're proud of