Ecommerce Digital Growth Manager

1 day ago

Melbourne, Victoria, Australia beBeeDigitalLeader Full time

Key Roles and Responsibilities

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This position involves leading the company's digital growth across domestic and international markets.

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The ideal candidate will have a proven track record in performance marketing and e-commerce growth, with expertise in Google Ads, Meta Ads, and digital acquisition strategies.

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  • Develop and execute data-driven marketing strategies to increase brand awareness, website traffic, and sales.">
  • Manage and optimize Google Ads and Meta Ads campaigns focusing on return on ad spend (ROAS).">
  • Create and test new customer acquisition channels with a focus on ROAS.">
  • Lead and manage remote marketing team members overseas.">
  • Collaborate with creative teams to produce high-performing ad creatives and landing pages.">
  • Implement retention marketing through email, remarketing, and audience segmentation.">
  • Review and approve copywriting to ensure quality and brand voice.">
  • Refine content for sustainability initiatives to ensure clarity and brand alignment.">
  • Monitor analytics to identify trends and refine campaigns.">
  • Stay updated on market trends and competitor activities.">
  • Support product launches with market research.">
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Requirements

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  • Minimum 5+ years in digital marketing, ideally in e-commerce.">
  • Proven success managing Google Ads, Meta Ads, and TikTok campaigns.">
  • Experience in growing sales through strategic marketing.">
  • Knowledge of conversion rate optimization (CRO), search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing.">
  • Strong analytical skills to translate data into strategies.">
  • Experience managing Shopify stores.">
  • Excellent communication and collaboration skills.">
  • Knowledge of the bedding industry or sustainable e-commerce (preferred).">
  • Experience with project management tools like Slack & ClickUp (preferred).">
  • 3 years leading an e-commerce brand.">
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What We Offer

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A competitive salary and excellent career growth opportunities await you. Join us to play a key role in expanding our brand into new international markets.

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We are transparent, passionate, and innovative, offering opportunities to grow and make a significant impact through your ideas and efforts.

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