Channel and Residential Energy Marketing Specialist
2 weeks ago
This key position drives the growth and engagement of our channel network across Australia and New Zealand.
- We are seeking an experienced Channel & Events Marketing Manager to lead marketing efforts for residential energy products and ecosystem with channel partners.
- The successful candidate will be responsible for developing opportunities and building engagement across our channel network, creating impact and driving leads to our Tesla through Local Area Marketing initiatives.
- Reporting to the Demand Generation Lead, Energy, APAC, you'll work closely to deliver strategic and tactical marketing programs to help deliver awareness, consideration, and ultimately conversion across our channel network for Tesla's residential energy products and ecosystem with our channel partners.
- You will be accountable for the growth, engagement, and marketing management of our channel partners. Seeking opportunities to partner with them to generate leads and awareness of Tesla products in local communities across Australia and New Zealand.
- This role will deliver Tesla-owned trade events and expos to drive installer growth and engagement.
- You will also be responsible for proving out and scaling co-marketing events with our channel partners across ANZ. This includes executing existing local showroom activations through to larger format expos.
- You will support the ANZ sales team to recruit Certified Installers through various initiatives including Trade Expos and recruitment strategies.
- You will lead the development of an integrated strategy to engage and grow Certified Installer sales.
- You will work in collaboration with the motors team to execute joint events including expos and showroom launches.
- You will work closely with the Demand Generation Manager – Performance and Content to activate paid opportunities at a local level, including event opportunities through partners or paid media.
- You are responsible for monitoring, tracking, and reporting on the success of campaigns and always-on activities to ensure ROI objectives are met.
- You will deliver weekly reporting and analysis on key Certified Installer metrics, onboards, engaged, and active, including the number of Certified Installers who have committed to co-marketing activations with Tesla Energy and ensure that leads are being converted by our partners.
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