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Business Insights Director
2 months ago
We are seeking a highly skilled Business Insights Director to join our team at Mindshare, a leading media services company. As a key member of our Business Insights team, you will play a critical role in developing actionable audience, business, and category insights that inform media strategy and integrated channel planning.
Key Responsibilities- Research and evaluate client category, market, and business data to inform media strategy and planning.
- Oversee campaign budget allocation through analytical techniques such as forecasting.
- Identify target audiences through our proprietary tool Audience Origin and analyze their behavior, characteristics, and routines.
- Prepare and present analysis to inform proposals to clients.
- Assess the success of media advertising plans and campaigns through reported and modeled data.
- Design, implement, and manage research/analytics projects for key clients.
- Visualize data in a way that creates actionable insights for the strategy and planning teams.
- Stay up-to-date with advances in research, data science, and data management technologies.
- Build strong relationships with key clients and stakeholders.
- Education in data science, analytics, marketing, or a relevant field.
- A minimum of 5+ years of experience as an analyst, insights manager, planner, or similar role.
- Excellent knowledge of analytics and research tools and campaign evaluation metrics.
- An analytical mind with a creative eye and a passion for data-driven insights.
- Exceptional communication and presentation skills.
- Able to work well within a team and collaborate with cross-functional teams.
Mindshare is a media services company that accelerates Good Growth for our clients. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. We create ideas and solutions that help not only our clients but also people and the planet.
We offer a competitive salary package, flexible working environment, paid parental leave, flexible public holidays, birthday leave, and early finishes during the summer months. We also provide a culture of learning, investing in your career growth and development through a range of learning and development opportunities.
We value being open to different, living our values of empathy, energy, and impact, and achieving Good Growth for business, people, and the planet.
