Content Leader

6 days ago

Sydney, New South Wales, Australia beBeeCommunication Full time $90,000 - $123,000
Senior Media and Communications Specialist

This role brings an organisation's voice to life through traditional media channels. As a Senior Media and Communications Specialist, you will be responsible for managing reactive media enquiries, delivering proactive media content, and working with the Social Media Specialist to ensure stories reach the right audiences.

You will contribute to speech writing, media reporting and optimisation, and play a key part in issues management with senior leaders as required. You will join the on-call media roster, support monitoring and reporting, and have the opportunity to shape impactful stories that strengthen our reputation and advocacy for the profession.

Key Responsibilities:
  • Media Engagement: Respond to reactive media enquiries, deliver proactive content, manage interviews, brief spokespeople, and develop collateral such as media releases, communication plans, and key messages.
  • Speechwriting: Draft speeches for our Speakers Bureau in alignment with media content and policy priorities.
  • Social Media: Create and post content that supports media activity, while providing backup to the Social Media Specialist when needed.
  • Issues & Crisis Management: Support the Head of Media & External Communications in managing issues and crises as they arise.
  • Reporting & Analysis: Use our media monitoring platform to deliver daily news updates, provide tailored reports, track emerging issues, and share insights with stakeholders.
Requirements:
  • Media Relations Expertise: Experience in a front-line media role with a track record of generating positive coverage that supports business and advocacy objectives.
  • Advocacy & Political Awareness: Strong understanding of the role of traditional and social media in advocacy, and knowledge of political processes, government, and peak bodies.
  • Exceptional Writing Skills: Ability to craft compelling media releases, opinion pieces, communication plans, speeches, and briefing materials, often distilling complex policy or technical information.
  • Relationship Building: Proven ability to build and maintain strong relationships with journalists, pitch stories effectively, and create engaging social media content to complement traditional media.
  • Insights & Continuous Improvement: Familiarity with media monitoring, analytics, and emerging trends to identify issues early, provide actionable insights, and continuously improve communication outcomes.
Why Work for Us?
  • We put people at the heart of everything we do.
  • Competitive remuneration and salary packaging that recognises expertise and contributions.
  • Generous paid leave options including 15 days of Personal Leave and 3 days of Life Leave.
  • Hybrid working model to support work-life balance.
  • Career growth opportunities as we invest in your development.
  • A diverse, inclusive, and supportive team culture.

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