Strategic Marketing Lead

6 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $170,000 - $220,000

Job Opportunity

  • This is a chance to develop and execute a global marketing strategy for a legal technology solution.

About the Role

We are seeking an experienced Marketing Director to lead our global marketing function, reporting directly to the Chief Marketing Officer (CMO).

Key Responsibilities

  • Refine and implement our global marketing strategy, plans, and budget.
  • Define and deliver go-to-market strategy in collaboration with product and sales leadership.
  • Drive significant brand development initiatives targeting legal and corporate sectors.
  • Build scalable systems, processes, and playbooks to support sustained growth.
  • Shape the long-term roadmap for our marketing function.
  • Launch product marketing initiatives.
  • Develop and articulate clear value propositions, differentiators, and messaging tailored to the legal market.
  • Partner with product and sales to deliver integrated campaigns, compelling sales collateral, and thought leadership content.
  • Oversee high-quality execution across digital channels (SEO, SEM, content, LinkedIn, web).
  • Lead events and public relations strategies to strengthen our market position.
  • Monitor, analyse, and optimise marketing performance, reporting ROI across channels.
  • Coach, mentor, and grow our marketing team.

Requirements

  • 10+ years of marketing experience in B2B technology.
  • Demonstrated success leading and scaling marketing teams in high-growth environments.
  • Deep go-to-market and product marketing expertise.
  • Strong command of digital, content, and demand marketing best practices.
  • Proficiency with modern marketing platforms.
  • Systems-driven approach to building scalable processes.
  • Outstanding leadership, organisational, and communication skills.
  • Enthusiasm to use AI tools to achieve commercial goals and increase productivity.

What We Offer

  • A competitive salary package.
  • Generous paid time off and hybrid flexibility.
  • The ideal candidate combines strategic vision with hands-on execution, thrives in collaborative, fast-paced environments, and has a bias for action.

How to Apply

Hit apply to upload your CV and a short cover letter explaining why you are a great fit for this role.

We welcome applicants from all backgrounds and ensure a fair, inclusive process.

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