Digital Customer Engagement Strategist
5 days ago
MECCA Brands Pty Ltd is seeking a skilled Digital Customer Engagement Strategist to join our team on a 12-month fixed-term contract. As a key member of our Digital Customer Engagement team, you will play a vital role in developing and delivering customer-centric strategies that drive meaningful experiences across digital and in-store touchpoints.
Key Responsibilities- Develop and execute customer-centric strategies that leverage customer data to drive engagement and loyalty.
- Collaborate with the Beauty Loop Marketing team to lead campaign optimization plans and drive strategies to address key objectives for the Beauty Loop loyalty program.
- Oversee MECCA's lifecycle program, identifying gaps and opportunities to support the overall experience strategy while developing new customer moments in alignment with strategic business objectives.
- Work closely with the Digital Customer Engagement, Loyalty, and Marketing Automation teams to plan, coordinate, and implement multi-channel campaigns driven by rich customer data in a fast-paced retail environment.
- Experience with marketing technology platforms and owned channels (email, app, onsite) strong planning skills, and the ability to turn insights into actionable strategies to achieve business goals.
- Expertise in crafting personalized, customer-first campaigns and journeys across various channels, including email, push notifications, SMS, app experiences, and onsite interactions, all aligned with business objectives.
- Proficient in developing marketing strategies and tactical plans that address strategic goals effectively.
- Strong knowledge of email and app marketing best practices, including messaging, segmentation, deliverability, and compliance with customer privacy laws.
- Familiarity with marketing technology platforms (e.g., Salesforce, Oracle Marketing Cloud).
- Experience in planning and analyzing optimization tests.
- Proven ability to lead multiple workstreams in a dynamic, fast-paced environment.
- Excellent project management and organizational skills, with a demonstrated ability to meet deadlines and handle competing priorities.
- Exceptional attention to detail.
- Skilled in stakeholder management, with a talent for influencing outcomes and fostering positive relationships.
At MECCA Brands Pty Ltd, we are committed to delivering a world-class customer experience that sets us apart from the competition. Our team is guided by our MECCA values, which include being solutions-focused, innovative, collaborative, and adaptable. We offer a range of benefits, including professional development programs, health and well-being initiatives, reward and recognition programs, and access to quarterly product allowance. We are an equal opportunities employer and welcome applications from diverse candidates.
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