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Senior Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $60,000 - $90,000
China Market Marketing Professional

We are seeking an experienced marketing professional to support our brand presence, generate leads, and drive engagement across Chinese digital platforms. As a key member of our team, you will be responsible for developing and executing marketing campaigns to drive brand awareness and lead generation in the China market.

This is an exciting opportunity for a creative and strategic marketer to contribute to the growth and success of our company in the Asia-Pacific region.

The ideal candidate has 4-5 years of experience in marketing, preferably in the education or international student sector. They must be fluent in Mandarin (written and spoken) and proficient in English, with strong knowledge of Chinese digital platforms and marketing tools.

Key Responsibilities:

  • Develop and execute marketing campaigns to drive brand awareness and lead generation across Chinese social media platforms (WeChat, Weibo, Xiaohongshu, Douyin, etc.)
  • Manage and grow our presence across key Chinese digital platforms, including social media and website marketing content
  • Design engaging digital assets for social media, campaigns, and website marketing content
  • Localize marketing materials and messaging for the China market
  • Track performance of campaigns and optimize for lead conversion
  • Collaborate with global marketing and student support teams

Requirements:

  • 4-5 years of experience in marketing, preferably in the education or international student sector
  • Strong knowledge of Chinese digital platforms and marketing tools
  • Fluent in Mandarin (written and spoken) and proficient in English
  • Proficient in graphic design tools (e.g., Figma, Canva, Adobe Creative Suite, etc.)

Why this role is important?

  • You will play a key role in expanding our presence in the China market
  • Contribute to the growth and success of our company in the Asia-Pacific region