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Digital Performance Marketing Leader

3 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $180,000

Job Description

We are seeking an experienced performance marketing professional to lead our global digital strategy. This role oversees the end-to-end digital acquisition funnel with a strong focus on search engine advertising, analytics, and multi-market growth.

This is an ideal opportunity for someone with 7+ years' experience in financial services or other highly regulated industries. The successful candidate will have a proven track record of managing teams and digital budgets in regulated environments.

The position requires expertise in search engine advertising policy and account structures, as well as solid experience with web analytics tools and backend integration with business intelligence teams.

The right candidate will be able to drive paid media strategy across multiple platforms, lead campaign execution and optimization, and ensure campaigns adhere to stringent platform compliance.

Key Responsibilities

  • Own and drive paid media strategy across multiple platforms.
  • Lead campaign execution, optimization, and scaling with full-funnel ownership.
  • Ensure campaigns adhere to stringent platform compliance.
  • Implement testing, bidding strategies, and optimization frameworks to increase return on investment.
  • Lead, mentor, and manage a team of professionals responsible for executing paid media campaigns.
  • Develop and implement strategies to improve campaign performance and increase revenue.

Requirements

  • 7+ years in digital performance marketing, ideally in financial services or other highly regulated industries.
  • Proven track record managing teams and digital budgets in regulated environments.
  • Expertise in search engine advertising policy and account structures.
  • Solid experience with web analytics tools and backend integration with business intelligence teams.

Benefits

  • Flexible work arrangement allowing for a healthy work-life balance.
  • A variety of training opportunities to enhance skills and promote professional growth.
  • Access to complimentary food and snacks during work hours.

Employment Details

  • Seniority level: Mid-Senior level.
  • Employment type: Full-time.
  • Job function: Marketing.
  • Industries: IT Services and IT Consulting.