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Product Marketing Specialist
2 weeks ago
Our team is looking for a skilled Product Marketing Specialist to help us bring our products to life in the market. This role involves driving awareness, encouraging adoption, and supporting growth by shaping smart, thoughtful go-to-market strategies. The ideal candidate will be a strong communicator with excellent written and verbal skills, able to distill complex technical information into compelling stories and messaging.
Key Responsibilities:
- Developing positioning and messaging that clearly communicates how our products solve audience challenges.
- Producing collateral that outlines product features in terms of real customer benefits and workflow improvements.
- Collaborating with cross-functional teams to share insights and understand customer challenges better.
- Conducting competitive analysis to highlight differentiators and maintain comparison tools.
- Interviewing customers and prospects to understand their complete workflows and pain points.
- Building and maintaining detailed audience personas based on research and behavioral insights.
- Planning and executing product launches that address specific market needs and align with company goals.
- Working with the product team to define and refine pricing and packaging based on audience segments and value perception.
- Creating sales enablement content that supports the buying process and highlights product fit.
- Leading customer marketing efforts that turn satisfied users into brand advocates and storytellers.
About Us:
We're a fast-growing Australian-owned company with a flexible work environment and a strong focus on work-life harmony. We offer personal development opportunities, access to an Employee Stock Ownership Plan, and a brilliant graduate program. Our goal is to make a positive social impact through our innovative products.
