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Regional Marketing Leader
3 weeks ago
Job Summary:
We are seeking an experienced Marketing Manager to lead our marketing initiatives in the APAC region.
This role will involve adapting global marketing strategies to suit local needs, collaborating closely with regional sales and customer engagement teams, and playing a key part in expanding our presence in the region.
Responsibilities:
- Own events and field marketing initiatives in the APAC region by creating, managing, driving, and reporting on project workplans for industry events and customer events.
- Track payments and expenses for APAC events & related regional paid placements.
- Oversee research, selection, and contracting of vendors for off-site activities at APAC events and serve as their primary point of contact.
- Assist in integrating events with our global content marketing strategy to both deliver and capture content through APAC industry events and customer events.
- Partner with Product Marketing and Community Management to secure event speaking opportunities.
- Partner with the People Operations team to manage procurement, inventory, and fulfillment for our swag and gifts throughout the APAC region.
- Manage content and campaign localization for the APAC region by modifying relevant US-created assets for the local market and creating net new region-specific materials as needed.
- Understand key product, brand, and messaging guidelines, ensuring they are reflected in all APAC content and event materials.
- Continually partner with our US-based Content & Create team for support where needed.
- Participate in and inform the global integrated campaigns plan, ensuring that APAC-specific needs are incorporated and represented.
- Drive, measure, and refine demand generation efforts in the APAC region by collaborating with the Demand Generation team to create targeted marketing programs in the region.
- Collaborate with Sales in the APAC region to design and execute account-based marketing programs or tactics for high-value target accounts.
- Seek and work with industry organizations, local partners, and other stakeholders to enhance our presence in the APAC region.
- Monitor and report on the performance of regional campaigns, providing insights to the broader team and continually refining strategies.
Requirements:
- 4+ years of experience managing industry tradeshow participation for multiple simultaneous events ranging in size from dozens to thousands of attendees.
- In-depth knowledge of experiential marketing best practices, including engagement tactics, conference logistics, venue & vendor management, and internal stakeholder management.
- Deep experience and passion for creating and contributing to written and video marketing content.
- Proven experience in adapting and localizing global marketing strategies for a regional audience within the context of a broader integrated campaigns framework.
- Excellent project management, organizational, and influence/persuasion skills.
- Proof points of creative problem-solving and a self-motivated, can-do attitude.
- Well organized, highly-detail oriented and consistently reliable approach to work.
Preferred Qualifications:
- Experience managing people without direct authority.
- Experience in a fast-paced B2B SaaS or technology environment.
- Understanding of the higher education market in the APAC region.
