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Marketing Strategy Lead

2 weeks ago

Maitland, New South Wales, Australia beBeeProduct Full time $100,000 - $150,000

Job Title: Marketing Strategy Lead

Job Description

We are seeking a skilled marketing strategy lead to develop and execute go-to-market strategies that connect our solutions to the needs of healthcare providers, patients, and clients.

This role requires strong cross-functional collaboration, creative execution, and a data-driven mindset to raise awareness, accelerate adoption, and support ongoing engagement.

  • New Product Launches: Develop and execute product marketing strategies to support new product launches and feature enhancements ensuring alignment from awareness through adoption and retention
  • Internal Partnerships: Build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights, and market trends to create effective marketing programs
  • Competitive Research: Conduct ongoing competitive and market research to identify trends and opportunities
  • Customer Insights: Manage research initiatives on customer needs, beliefs, mindsets, and decision-making processes to inform and improve existing programs
  • Messaging Architecture: Support the development of compelling messaging architecture, product positioning, and use cases across our portfolio
  • Buyer Personas: Develop and maintain buyer and user personas understanding their needs, behaviors, and decision-making process
  • Integrated Launches: Ensure integrated launches for products, new product features, and product solutions supporting the products' movement from awareness to adoption

Required Skills:

  • Strategic thinking and planning
  • Cross-functional collaboration and communication
  • Data analysis and interpretation
  • Marketing program development and execution
  • Research and competitive intelligence
  • Customer insights and market trends

Benefits:

  • Opportunity to work on high-impact marketing campaigns
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities