Marketing Leader

As a leader in product marketing, you will spearhead the development and execution of go-to-market strategies that connect our solutions to the needs of healthcare providers, patients, and clients.

• You will own and execute product marketing strategies to support new product launches and feature enhancements, ensuring alignment from awareness through adoption and retention.
• Build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights, and market trends to create effective marketing programs.
• Conduct ongoing competitive and market research to identify trends and opportunities.
• Manage research initiatives on customer needs, beliefs, mindsets, and decision-making processes to inform and improve existing programs.
• Support the development of compelling messaging architecture, product positioning, and use cases across our portfolio.
• Develop and maintain buyer and user personas, understanding their needs, behaviors, and decision-making process.
• Ensure integrated launches for products, new product features, and product solutions - supporting the products' movement from awareness to adoption.
• Empower sales and account management teams through effective enablement content, talk tracks, and sales playbooks.
• Support the development of thought leadership content to increase brand visibility and credibility.
• Serve as a consultative partner to internal and external teams, developing quarterly marketing reports and advising on marketing campaign insights and best practices.
• Maintain regular communication and working relationships with product, sales, and account management teams, participating in internal strategy and planning meetings.
• Own KPIs for product marketing initiatives, using insights to drive continuous improvement and ensuring deliverables are met on time and within budget.

• 5+ years B2B product marketing experience - preferably in healthcare, health technology (SaaS), and/or patient support services.
• Demonstrated success in planning and executing product marketing strategies that drive measurable results.
• Experience in designing and executing multichannel marketing campaigns across the marketing lifecycle.
• Familiarity with ABM, content strategy, and buyer journey mapping best practices.
• Experience working with UAT and demo environments, Salesforce or other CRM, Marketing Cloud, WordPress, Lead Gen platforms, Google Analytics, Figma, Confluence, SharePoint, Hootsuite/Sprout or other social management platform, Survey Monkey or other survey platform, Pendo or other in-app survey platform to execute and analyze campaign effectiveness.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Excellent written and verbal communication skills with the ability to simplify complex topics for diverse audiences.
• Strong project management and organizational skills with a proven track record of delivering on time and within budget.
• Analytical mindset with experience tracking KPIs and using data to inform decisions.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities with minimal oversight.
• Self-starter with a proactive approach to solving problems and driving initiatives forward.

We offer a supportive, progressive, and fast-paced environment with:

• Competitive pay structure.
• Matching 401(k) with immediate vesting.
• Medical, dental, vision, life, and short-term disability insurance.

AssistRx is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, religion, color, sex, parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. All offers of employment with AssistRx are conditional based on the successful completion of a pre-employment background check.