Digital Channels Optimization Specialist

3 weeks ago


Sydney, New South Wales, Australia Scape Full time

About the Role

The ideal candidate will possess a passion for optimizing digital channels, with a strong analytical mindset and excellent communication skills. They will be responsible for analyzing user behavior, identifying improvement opportunities, and collaborating with cross-functional teams to implement solutions that enhance the user experience across our website, resident portal, and agent portal.

Responsibilities

  • Execute smaller issue investigations and changes.
  • Conduct analysis of user behavior and website traffic data.
  • Identify pain points and areas for improvement across digital channels.
  • Gather and document business requirements for digital channel enhancements.
  • Collaborate with designers and developers to define technical solutions.
  • Conduct user acceptance testing (UAT) for new features and functionality.
  • Track and measure the success of implemented changes.
  • Develop and maintain documentation for digital channel processes.
  • Effectively communicate findings and recommendations to stakeholders.

Requirements

  • Minimum 5 years' experience in web analytics, digital optimization, or a related field.
  • Strong knowledge of web analytics tools, such as Google Analytics.
  • Experience with web technologies, including CSS, HTML5.
  • Salesforce experience is a plus.
  • Agile and work management experience in tools like Jira and Confluence.

What We Offer

  • Annual flu vaccinations and skin checks.
  • Insurance discounts up to 10%.
  • A month dedicated to well-being and health.
  • 'Escapes' - stay at any of our buildings in any state for up to 5 nights free of charge.
  • Passionate work environment.
  • Birthday leave.
  • Generous referral bonuses.
  • EAP & Headspace support.
  • Sonder & Duress support.
  • Wednesday Yoga on the terrace.
  • 4:30 pm Friday finish.
  • Quarterly-themed events.
  • Scape merch.
  • Anytime Fitness corporate discount.


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