Digital Channels Optimization Specialist
3 weeks ago
About the Role
The ideal candidate will possess a passion for optimizing digital channels, with a strong analytical mindset and excellent communication skills. They will be responsible for analyzing user behavior, identifying improvement opportunities, and collaborating with cross-functional teams to implement solutions that enhance the user experience across our website, resident portal, and agent portal.
Responsibilities
- Execute smaller issue investigations and changes.
- Conduct analysis of user behavior and website traffic data.
- Identify pain points and areas for improvement across digital channels.
- Gather and document business requirements for digital channel enhancements.
- Collaborate with designers and developers to define technical solutions.
- Conduct user acceptance testing (UAT) for new features and functionality.
- Track and measure the success of implemented changes.
- Develop and maintain documentation for digital channel processes.
- Effectively communicate findings and recommendations to stakeholders.
Requirements
- Minimum 5 years' experience in web analytics, digital optimization, or a related field.
- Strong knowledge of web analytics tools, such as Google Analytics.
- Experience with web technologies, including CSS, HTML5.
- Salesforce experience is a plus.
- Agile and work management experience in tools like Jira and Confluence.
What We Offer
- Annual flu vaccinations and skin checks.
- Insurance discounts up to 10%.
- A month dedicated to well-being and health.
- 'Escapes' - stay at any of our buildings in any state for up to 5 nights free of charge.
- Passionate work environment.
- Birthday leave.
- Generous referral bonuses.
- EAP & Headspace support.
- Sonder & Duress support.
- Wednesday Yoga on the terrace.
- 4:30 pm Friday finish.
- Quarterly-themed events.
- Scape merch.
- Anytime Fitness corporate discount.
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