Digital Insights Specialist

4 weeks ago


Sydney, New South Wales, Australia Westpac Group Full time
Company Overview

The Westpac Group is a leading financial institution dedicated to creating better futures for our customers, communities, and employees. With a shared ambition to make a difference, we strive to unlock passion, drive transformative success stories, and provide impact-driven solutions.

About the Role

We are seeking a skilled Digital Insights Specialist to join our Consumer & Business Marketing Analytics team. As a key member of this team, you will support and advise Mortgage Marketing and Product partners on customer-targeted initiatives through proactive direct marketing and digital channels.

Key Responsibilities
  1. Extract, analyze, and manipulate complex data using SQL and Adobe Clickstream to optimize customer communications and digital experiences.
  2. Develop a deep understanding of Westpac's databases and data structures to drive data-driven insights and decisions.
  3. Present clear and actionable insights to key stakeholders, highlighting opportunities for improvement and optimization.
  4. Build strong relationships with clients and collaborate with cross-functional teams to deliver innovative data-driven solutions.
  5. Drive innovation and challenge the status quo by leveraging data and analytics to create optimal customer experiences.
What We Offer

We offer a highly competitive salary package, including a base salary of approximately $110,000 per annum, plus superannuation benefits. In addition, you will have access to a wide range of employee benefits, including flexible working arrangements, career development opportunities, and a supportive culture that values diversity and inclusion.

Requirements
  • A minimum of 4+ years of experience in Digital Insights or Analytics, with a strong data-driven background.
  • High proficiency in SQL (BigQuery) and working knowledge of Adobe Clickstream data.
  • Sound knowledge of Adobe Experience Cloud products, particularly Adobe Analytics.
  • Ideal experience in advanced analytics using R/Python.
  • Excellent written and verbal communication skills for stakeholder engagement responsibilities.
  • Ability to work as a self-starter on individual projects and contribute to team success.
  • Experience working in cross-functional teams within an agile delivery framework.

Please note that this is an estimated salary range based on industry standards and location.



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