Digital Insights Specialist
4 weeks ago
The Westpac Group is a leading financial institution dedicated to creating better futures for our customers, communities, and employees. With a shared ambition to make a difference, we strive to unlock passion, drive transformative success stories, and provide impact-driven solutions.
About the RoleWe are seeking a skilled Digital Insights Specialist to join our Consumer & Business Marketing Analytics team. As a key member of this team, you will support and advise Mortgage Marketing and Product partners on customer-targeted initiatives through proactive direct marketing and digital channels.
Key Responsibilities- Extract, analyze, and manipulate complex data using SQL and Adobe Clickstream to optimize customer communications and digital experiences.
- Develop a deep understanding of Westpac's databases and data structures to drive data-driven insights and decisions.
- Present clear and actionable insights to key stakeholders, highlighting opportunities for improvement and optimization.
- Build strong relationships with clients and collaborate with cross-functional teams to deliver innovative data-driven solutions.
- Drive innovation and challenge the status quo by leveraging data and analytics to create optimal customer experiences.
We offer a highly competitive salary package, including a base salary of approximately $110,000 per annum, plus superannuation benefits. In addition, you will have access to a wide range of employee benefits, including flexible working arrangements, career development opportunities, and a supportive culture that values diversity and inclusion.
Requirements- A minimum of 4+ years of experience in Digital Insights or Analytics, with a strong data-driven background.
- High proficiency in SQL (BigQuery) and working knowledge of Adobe Clickstream data.
- Sound knowledge of Adobe Experience Cloud products, particularly Adobe Analytics.
- Ideal experience in advanced analytics using R/Python.
- Excellent written and verbal communication skills for stakeholder engagement responsibilities.
- Ability to work as a self-starter on individual projects and contribute to team success.
- Experience working in cross-functional teams within an agile delivery framework.
Please note that this is an estimated salary range based on industry standards and location.
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