Senior Brand Experience Manager

3 days ago

Parramatta Park, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000
Job Description:

As a senior marketing coordinator, you will play a pivotal role in crafting immersive brand experiences that drive lead generation, strengthen customer relationships, and elevate market presence.

The ideal candidate will possess a deep understanding of B2B marketing strategies, tactics, and best practices. They will be familiar with the unique challenges and opportunities in the B2B space and assist in creating compelling marketing collateral and presentations.

Key Responsibilities:
  • B2B Marketing Expertise:
    • Develop an in-depth understanding of B2B marketing strategies, tactics, and best practices.
    • Familiarize yourself with the unique challenges and opportunities in the B2B space.
    • Assist in creating marketing collateral and presentations.
  • Analytics and Reporting:
    • Utilize analytics to understand and report on campaign performance.
  • Industry Knowledge:
    • Grasp the industry we operate in, including key trends, competitors, and customer behaviors.
  • HubSpot Expertise:
    • Be proficient in using HubSpot for marketing automation, email campaigns, lead nurturing, and reporting.
    • Assist in developing automated workflows and campaigns to improve lead conversion rates.
    • Utilize HubSpot analytics to track performance and provide data-driven insights.
    • Maintain and update contact databases and lists within HubSpot.
  • Content Marketing:
    • Assist in developing and executing content marketing strategies, including blog posts, eBooks, case studies, and blogs.
    • Coordinate content creation with internal and external stakeholders.
    • Optimize content for SEO and lead generation.
    • Track and analyze content performance to identify areas for improvement.
  • Project Management:
    • Involvement in coordinating multiple marketing projects simultaneously, ensuring timely delivery and adherence to project scope.
    • Develop and maintain project timelines and schedules.
    • Coordinate with cross-functional teams to ensure project alignment.
    • Track and report on project progress and performance.
  • Social Media Management:
    • Assist in developing and implementing social media strategies to increase brand awareness and engagement.
    • Assist in creating and coordinating the creation and scheduling of engaging content across various social media platforms (LinkedIn, Facebook, etc.).
    • Monitor social media channels for trends, feedback, and opportunities.
    • Analyze social media performance and provide regular reports.
    • Manage and coordinate social media advertising campaigns.
  • Lead Generation and Conversion:
    • Proven experience in generating high-quality leads and optimizing conversion funnels in a B2B context.
  • Required Skills and Qualifications:
    • Bachelor's degree in Marketing, Business, or a related field;
    • 3-5 years' experience in marketing, with a proven track record of success;
    • Deep knowledge of digital marketing channels, including but not limited to SEO, SEM, social media, email marketing, and content marketing;
    • Extensive experience in B2B Marketing;
    • Extensive HubSpot experience is required;
    • Strong Project Management Skill;
    • Experience with content marketing strategies;
    • Able to handle pressure and a high volume of work.

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