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Senior Public Relations Specialist for Luxury Wine

2 weeks ago

Sydney, New South Wales, Australia beBeeCommunication Full time $120,000 - $180,000
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Vinarchy is seeking a highly experienced Senior PR Manager - Global Fine Wine to elevate the prestige and cultural relevance of its fine wine portfolio. The successful candidate will have a deep understanding of the global wine industry, exceptional communication skills, and a robust international network of wine influencers, critics, judges, and tastemakers.

Key Responsibilities
  • \
  • Lead Global PR Strategy: Design and execute high-impact PR campaigns that position fine wine brands at the pinnacle of global prestige.\
  • Activate Global Networks: Leverage relationships with wine influencers, award judges, sommeliers, and event curators to amplify brand storytelling and visibility.\
  • Prestige Event Leadership: Curate and manage elite wine events, tastings, and award activations that resonate with high-end audiences.\
  • Awards & Accolades Strategy: Drive global awards submissions and ensure accolades are maximized across all channels.\
  • Education & Advocacy: Develop fine wine education tools and mentor regional teams to deepen product knowledge and brand advocacy.\
  • Performance & ROI: Use advanced PR analytics to measure impact, optimize strategy, and manage budgets effectively.

The successful candidate will also be able to leverage their expertise in wine marketing, public relations, and writing/editing to drive business results.

This role requires a senior-level communicator with 7-10 years of experience in PR or communications, preferably in the wine, luxury, or lifestyle sectors.

At Vinarchy, you'll be part of a global team redefining wine. You'll also enjoy a range of benefits, including staff wine allowance, paid parental leave, and access to exclusive employee discounts with national retailers.

Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.