Senior Public Relations Manager

Vinarchy Sydney, New South Wales, Australia

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Join to apply for the Global Fine Wine Senior PR Manager role at Vinarchy

Vinarchy Sydney, New South Wales, Australia

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About Us

Born from the 2025 merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is a bold new force redefining wine

With operations across six continents and a portfolio of iconic brands—including Jacob's Creek, Hardys, Campo Viejo, and fine wine treasures like St Hugo, Ysios, Church Road, and Bay of Fires; we manage the full wine journey from grape to glass.

We challenge convention to lead, shape, and gorw the future of wine.

About The Role

We're seeking a globally connected Senior PR Manager - Global Fine Wine to elevate the prestige and cultural relevance of our fine wine portfolio.

This is a rare opportunity for a seasoned communicator with deep fine wine expertise and a robust international network of wine influencers, critics, judges, and tastemakers.

Reporting to the Global Head of Fine Wine and based in Sydney, you'll lead the strategic planning and execution of global PR initiatives that build brand desirability and advocacy across key markets.

Key Responsibilities

• Lead Global PR Strategy: Design and execute high-impact PR campaigns that position Vinarchy's fine wine brands at the pinnacle of global prestige.
• Activate Global Networks: Leverage your relationships with wine influencers, award judges, sommeliers, and event curators to amplify brand storytelling and visibility.
• Prestige Event Leadership: Curate and manage elite wine events, tastings, and award activations that resonate with high-end audiences.
• Awards & Accolades Strategy: Drive global awards submissions and ensure accolades are maximized across all channels.
• Education & Advocacy: Develop fine wine education tools and mentor regional teams to deepen product knowledge and brand advocacy.
• Performance & ROI: Use advanced PR analytics to measure impact, optimize strategy, and manage budgets effectively.
  
  

What You'll Bring

• 7–10 years' experience in PR or communications - ideally in wine, luxury, or lifestyle sectors
• Established global network of wine media, critics, judges, and event professionals
• Advanced wine knowledge and a passion for the category (WSET Level 3+ preferred)
• Proven success in high-end event planning and influencer engagement
• Exceptional storytelling, communication, and interpersonal skills
• Tertiary qualification in marketing, PR, journalism, or related field
  
  

Why Join us?

At Vinarchy, you'll be part of a global team redefining wine.

You'll Also Have Access To

• Staff wine allowance and access to unique wine specials
• Paid Parental Leave
• Start your weekend early with Fast Friday's all year round
• Loyalty Leave - earn up to 1 week additional annual leave after 5 yrs
• Vinarchy Anniversary Day off
• Go Beyond Day - making a difference in your local community
• Access to an extensive online learning library
• Annual Flu Vaccination Program
• Employee Assistance Program
• Access to exclusive employee discounts with national retailers
  
  

Ready to redefine your future? APPLY TODAY

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing, Public Relations, and Writing/Editing
• IndustriesBeverage Manufacturing

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