Global Fine Wine Public Relations Expert

1 day ago

Sydney, New South Wales, Australia beBeeSenior Full time $90,000 - $120,000
Position Summary:

We are seeking a seasoned Senior PR Manager to lead our global fine wine portfolio. This role requires expertise in PR strategy, international networks, and prestige event leadership.

The successful candidate will have 7-10 years of experience in PR or communications, preferably in the wine, luxury, or lifestyle sectors.

A strong network of wine media, critics, judges, and event professionals is essential for this position.

The ideal candidate will also have advanced wine knowledge, a passion for the category, and exceptional storytelling, communication, and interpersonal skills.

This role offers a unique opportunity to join a global team redefining wine and be part of a dynamic and inclusive culture.

Key Responsibilities:
  • Lead Global PR Strategy: Design and execute high-impact PR campaigns that position our fine wine brands at the pinnacle of global prestige.
  • Activate Global Networks: Leverage your relationships with wine influencers, award judges, sommeliers, and event curators to amplify brand storytelling and visibility.
  • Prestige Event Leadership: Curate and manage elite wine events, tastings, and award activations that resonate with high-end audiences.
  • Awards & Accolades Strategy: Drive global awards submissions and ensure accolades are maximized across all channels.
  • Education & Advocacy: Develop fine wine education tools and mentor regional teams to deepen product knowledge and brand advocacy.
  • Performance & ROI: Use advanced PR analytics to measure impact, optimize strategy, and manage budgets effectively.
Requirements:
  • 7-10 years' experience in PR or communications - ideally in wine, luxury, or lifestyle sectors
  • Established global network of wine media, critics, judges, and event professionals
  • Advanced wine knowledge and a passion for the category (WSET Level 3+ preferred)
  • Proven success in high-end event planning and influencer engagement
  • Exceptional storytelling, communication, and interpersonal skills
  • Tertiary qualification in marketing, PR, journalism, or related field
Benefits:
  • Staff wine allowance and access to unique wine specials
  • Paid Parental Leave
  • Start your weekend early with Fast Friday's all year round
  • Loyalty Leave - earn up to 1 week additional annual leave after 5 yrs
  • Vinarchy Anniversary Day off
  • Go Beyond Day - making a difference in your local community
  • Access to an extensive online learning library
  • Annual Flu Vaccination Program
  • Employee Assistance Program
  • Access to exclusive employee discounts with national retailers
About Us:

We are a global team redefining wine. Our portfolio includes iconic brands such as Jacob's Creek, Hardys, Campo Viejo, and fine wine treasures like St Hugo, Ysios, Church Road, and Bay of Fires.

We challenge convention to lead, shape, and grow the future of wine.

About The Role:

We're seeking a globally connected Senior PR Manager to elevate the prestige and cultural relevance of our fine wine portfolio.

This is a rare opportunity for a seasoned communicator with deep fine wine expertise and a robust international network of wine influencers, critics, judges, and tastemakers.

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