Global Fine Wine Senior PR Manager

2 weeks ago

Sydney, New South Wales, Australia Accolade Wines Full time
About Us

Vinarchy - Redefining wine.

Born from the 2025 merger of Accolade Wines and Pernod Ricard Winemakers,Vinarchyis a bold new force in the global wine industry. With operations spanning Australia, New Zealand, Spain, Italy, South Africa, Chile, and the United States, we manage the full wine journey - from grape to glass.

Our portfolio includes iconic global brands likeJacob's Creek,Hardys, andCampo Viejo, alongside fast-growing stars such asGrant Burge Wines,Stoneleigh, andBrancott Estate.

We're also home to fine wine jewels likeSt Hugo, Ysios,Church Road, andBay of Fires, crafted by some of the world's most talented winemakers.

At Vinarchy, we challenge convention to lead, shape, and grow the future of wine.

About the Role

We're looking for a Senior PR Manager - Global Fine Wine to elevate the prestige of our fine wine portfolio on the world stage.

Based in Sydney and reporting to theGlobal Head of Fine Wine, you'll lead the strategic planning and execution of global fine wine PR initiatives, working closely with regional teams, winemakers, and key opinion leaders globally to build advocacy and drive brand desirability.

This is a rare opportunity for a confident, creative communicator with deep wine knowledge and a passion for storytelling to make a global impact.

What You'll Do
  • Lead Global PR Strategy: Develop and execute a world-class PR strategy for Vinarchy's fine wine brands, securing earned media coverage and building global advocacy.
  • Engage Gatekeepers & Influencers: Build strong relationships with wine writers, critics, and lifestyle influencers to amplify our fine wine narrative.
  • Drive Awards & Accolades: Manage global awards strategy and ensure accolades are effectively leveraged across all markets.
  • Champion Brand Education: Create fine wine education tools and mentor regional teams to deepen knowledge and advocacy.
  • Deliver Impact: Use advanced PR measurement tools to track performance and optimise ROI, managing budgets with precision.
What You'll Bring
  • 7–10 years' experience in PR or communications - ideally in wine, luxury, or lifestyle sectors
  • A strong global network of wine media, gatekeepers, and publication competitions
  • Deep wine knowledge and genuine passion for the category
  • Exceptional communication and interpersonal skills
  • Tertiary qualification in marketing, PR, or journalism
  • WSET certification and high-level event management skills (desirable)
  • High level VIP event planning & management skills (desirable)
Why Join us?

At Vinarchy, you'll be part of a global team that's redefining wine.

We offer a dynamic, inclusive culture, opportunities for international collaboration, and the chance to work with some of the most exciting brands and people in the industry.

You'll also have access to:

  • Staff wine allowance and access to unique wine specials
  • Paid Parental Leave
  • Start your weekend early with Fast Friday's all year round
  • Loyalty Leave - earn up to 1-week additional annual leave after 5 yrs
  • Vinarchy Anniversary Day off
  • Go Beyond Day - making a difference in your local community
  • Access to an extensive online learning library
  • Annual Flu Vaccination Program
  • Employee Assistance Program
  • Exclusive employee discounts with national retailers

Ready to redefine your future? APPLY TODAY

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability. #LI-Hybrid

#J-18808-Ljbffr

  • Senior Public Relations Specialist for Luxury Wine

    2 weeks ago

    Sydney, New South Wales, Australia beBeeCommunication Full time $120,000 - $180,000

    \Vinarchy is seeking a highly experienced Senior PR Manager - Global Fine Wine to elevate the prestige and cultural relevance of its fine wine portfolio. The successful candidate will have a deep understanding of the global wine industry, exceptional communication skills, and a robust international network of wine influencers, critics, judges, and...

  • Senior Public Relations Manager

    4 weeks ago

    Sydney, New South Wales, Australia Vinarchy Full time

    Vinarchy Sydney, New South Wales, AustraliaJoin or sign in to find your next jobJoin to apply for the Global Fine Wine Senior PR Manager role at VinarchyVinarchy Sydney, New South Wales, Australia1 day ago Be among the first 25 applicantsJoin to apply for the Global Fine Wine Senior PR Manager role at VinarchyGet AI-powered advice on this job and more...

  • Senior Public Relations Manager

    4 weeks ago

    Sydney, New South Wales, Australia Vinarchy Full time

    Vinarchy Sydney, New South Wales, AustraliaJoin or sign in to find your next jobJoin to apply for the Global Fine Wine Senior PR Manager role at VinarchyVinarchy Sydney, New South Wales, Australia1 day ago Be among the first 25 applicantsJoin to apply for the Global Fine Wine Senior PR Manager role at VinarchyGet AI-powered advice on this job and more...

  • Fine Food Events Manager, Sydney Royal Competitions

    4 weeks ago

    Sydney, New South Wales, Australia Food And Wine Full time

    Why work with us? Free onsite parking Sydney Royal Easter Show tickets plus other Sydney Showground events tickets & experiences Exclusive RAS Boot Camp 15% discount in onsite Café Exclusive local lifestyle membership for the SOP community for savings, events, and experiences And more About the Role… The Royal Agricultural Society of NSW is currently...

  • Influencer & PR Manager

    4 weeks ago

    Sydney, New South Wales, Australia One Fine Baby Full time

    Get AI-powered advice on this job and more exclusive features.Join the One Fine Baby team as we continue to grow our content & influencer offering.Location: Sydney (Hybrid)Job Type: Part-time / Full-timeIndustry: Marketing & Communications | PR, Influencer & Social MediaBonus if you love the parenting/lifestyle spaceAbout UsOne Fine Baby is one of...

  • Influencer & PR Manager

    4 weeks ago

    Sydney, New South Wales, Australia One Fine Baby Full time

    Get AI-powered advice on this job and more exclusive features.Join the One Fine Baby team as we continue to grow our content & influencer offering.Location: Sydney (Hybrid)Job Type: Part-time / Full-timeIndustry: Marketing & Communications | PR, Influencer & Social MediaBonus if you love the parenting/lifestyle spaceAbout UsOne Fine Baby is one of...

  • Fine Food Events Manager, Sydney Royal Competitions

    3 weeks ago

    Sydney, New South Wales, Australia Food and Wine Full time

    Why work with us?Free onsite parkingSydney Royal Easter Show tickets plus other Sydney Showground events tickets & experiencesExclusive RAS Boot Camp15% discount in onsite CaféExclusive local lifestyle membership for the SOP community for savings, events, and experiencesAnd moreAbout the Role…The Royal Agricultural Society of NSW is currently looking for...

  • Fine Food Events Manager, Sydney Royal Competitions

    3 weeks ago

    Sydney, New South Wales, Australia Food and Wine Full time

    Why work with us?Free onsite parkingSydney Royal Easter Show tickets plus other Sydney Showground events tickets & experiencesExclusive RAS Boot Camp15% discount in onsite CaféExclusive local lifestyle membership for the SOP community for savings, events, and experiencesAnd moreAbout the Role…The Royal Agricultural Society of NSW is currently looking for...

  • Influencer & PR Manager

    4 weeks ago

    Sydney, New South Wales, Australia One Fine Baby Full time

    Influencer & PR ManagerJoin the One Fine Baby team as we continue to grow our content & influencer offering.Location: Sydney (Hybrid)Job Type: Part-time / Full-timeIndustry: Marketing & Communications | PR, Influencer & Social MediaBonus if you love the parenting/lifestyle spaceAbout UsOne Fine Baby is one of Australia's most trusted parenting platforms,...

  • Influencer & PR Manager

    4 weeks ago

    Sydney, New South Wales, Australia One Fine Baby Full time

    Influencer & PR ManagerJoin the One Fine Baby team as we continue to grow our content & influencer offering.Location: Sydney (Hybrid)Job Type: Part-time / Full-timeIndustry: Marketing & Communications | PR, Influencer & Social MediaBonus if you love the parenting/lifestyle spaceAbout UsOne Fine Baby is one of Australia's most trusted parenting platforms,...