Data-Driven Digital Transformation Leader

1 week ago


Sydney, New South Wales, Australia Woolworths Full time

About the Role:

We are seeking a highly skilled Digital Insights and Optimisation Manager to join our team on a 12-month fixed-term contract. As part of this role, you will be responsible for leading cross-functional collaboration, data analysis, experimentation, and analytics advocacy across the organisation.

Key Responsibilities:

  • Cross-Functional Collaboration: Work closely with operations, commercial, product, and other teams to leverage insights for optimising the website and app experience.
  • Data Analysis and Opportunity Identification: Proactively analyse data to uncover opportunities to enhance web/app conversions, revenue, and engagement across different channels and customer segments.
  • Experimentation and Optimisation: Lead experimentation efforts, collaborating with relevant teams to test and implement optimisation strategies that drive business goals.
  • Data Integrity and Tool Management: Ensure robust data collection through effective tag management and collaborate with the data implementation team to address any issues. Be proficient in using data analysis and experimentation tools (e.g., Google Analytics, Optimizely).
  • Analytics Advocacy and Leadership: Champion the use of digital analytics across the organisation, provide guidance on measurement techniques, and collaborate with the Retail Analytics team on performance reporting.

About You:

  • Proven ability to identify and deliver CX and targeting improvements that drive commercial outcomes.
  • Proficient with the Google stack, in particular Google Analytics 4 and Google Tag Manager.
  • Proficient in data query and manipulation (eg. SQL).
  • Sound knowledge of GCP.
  • Sound knowledge of Experimentation tools such as Optimizely.

What We Offer:

  • Estimated Salary: AU$120,000 - AU$150,000 per annum, depending on experience.
  • Work from Anywhere policy that gives you more control over your work, life, and wellbeing.
  • Team Discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
  • Parental Leave policies that support your family's needs.
  • Access to Sonder, providing free confidential 24/7 personalised financial, medical, and wellbeing support.

About Us:

We are BIG W, part of the wider Woolworths Group, and we care deeply about creating a workplace where our team members feel valued, respected, and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation, or life stage. We strive to innovate, support our communities, and provide ongoing opportunities to grow and make a real difference.



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